"Strip That Down" is the debut solo single by English singer and songwriter Liam Payne featuring American rapper Quavo. It was released on 19 May 2017, via Parlophone Records in the UK and Fueled By Ramen in the US.[3] The song was written by Payne, Ed Sheeran—who contributes uncredited vocals to the song, Steve Mac and Quavo. It was serviced to US contemporary hit radio on 23 May 2017.[4] The song's accompanying music video was released on 2 June 2017. The lyrical content is supposed to reflect Payne's freedom to venture into raunchy musical elements after departing from the British-Irish boy band One Direction. The song appears as a bonus track on Payne's debut studio album LP1. To date, it has sold 11.5 million units worldwide.[5][6]
Background
"Strip That Down" features a guest appearance from Quavo (pictured), from the Atlanta-based hip hop group, Migos.
After One Direction went on a hiatus, Payne, who co-wrote songs on each of the group's five albums, intended to focus only on songwriting. He told Billboard:
To be honest with you, I wasn't going to do a solo venture. I was just going to go into songwriting and carry on and do that. But then I was like, 'You've been trying to do this since you were 14 years old. You would be ridiculously stupid to turn down the option to have a deal.' Coming out of the band, we had some pretty good opportunities around us. I had to do something.[7]
The singer met Ed Sheeran in London in the late summer of 2016, "We went in, sat around and discussed a bunch of things about life, and [the song] basically just came together," said Payne. After working with Sheeran and producer Steve Mac, Payne decided to add Migos member Quavo into the mix as the song's featured artist.[7] While talking about how that collaboration came together in an interview with iHeartRadio, Payne said; "I was thinking, like rapper time, it was going to take two or three weeks. But, we got it, played it straight away, and we were like, 'We absolutely love it.' He's a great man to have on the team."[8]
Composition
Ed Sheeran (pictured) co-wrote the song and provided uncredited vocals to it.
"Strip That Down" is a trap, snap and hip hop-influenced[9][10]pop and R&B track. Payne croons over "pulsating" synth-bass, a finger-click beat and chants with minimalist production style. Lyrically, the song contains themes of wealth, celebrity appeal and newfound career independence.[11] While talking about the song, Payne said; "It just sets a few things straight, but then also the chorus is more about stripping back the music. I like to hear it loud sometimes, but sometimes you got to strip it back."[8] For the concept of the song, Payne stated that they contemplated what Justin Timberlake would release as his debut solo single in 2017.[12]
The song interpolates "It Wasn't Me" by Shaggy, which itself interpolates War's "Smile Happy", hence both Shaggy and the members of War (despite the latters song never appearing on the track) are credited as songwriters for this song.[13]
Critical reception
Strip That Down received mixed reviews. Rolling Stone staff called it a "summer club banger".[14] Writers from Billboard thought Payne "seems to be aiming for a DJ Mustard/Tyga vibe," and concluded that "the song's fun: The swaggering, Directioner-baiting pre-chorus especially, which is probably the JT-est thing any of the five members have done since going solo."[15] Comparing it to One Direction's catalogue, Jordan Harris from Express and Star opined it "is a lot more danceable, incredibly fun to listen to" and added, "Another similarity, and one which Liam would do well to use as a benchmark going forward, is the vocal style of Justin Timberlake."[16] In Digital Spy, Laurence Mozafari wrote "the song screams of trying to be grown up."[17]Time magazine listed "Strip That Down" as one of the worst songs of 2017.[18]
Music video
On 18 May 2017, the lyric video for "Strip That Down" was uploaded to Payne's Vevo channel. The music video for the song was released on the same channel on 2 June 2017. The video was directed by Emil Nava.[19] It starts with a female dancer performing, followed by a black-and-white scene with Payne. As the video transitions from black and white to colour, it shows Payne in a neon world of bright lights, dancing, and an appearance from featured artist Quavo.[20]
Reviewing the "sleek, colorful" clip, Rolling Stone staff wrote: "Payne rocks gently in what appears to be the inside of tanning bed."[14] In Digital Spy, Justin Harp opined Payne "sheds One Direction's wholesome image in the sexy music video," and added, "The promo clip does exactly what it says on the tin, as the former boybander demonstrates his newfound hip-hop vibe while slinking around with twerking back-up dancers."[21] Mike Wass from Idolator wrote that the video is "as awkward as the song", saying: "The Migos rapper appears completely at ease in his surroundings, while Liam looks like he accidentally wandered on to the set."[22]
As of March 2019, the video has over 288 million views on YouTube, becoming Payne's first Vevo-certified music video outside of One Direction.
Chart performance
"Strip That Down" charted within the top 5 in the charts of Australia, Ireland, New Zealand, and the United Kingdom. The single reached number 10 on the US Billboard Hot 100 on the issue dated 16 September 2017, becoming Payne's first top ten as a solo artist and Quavo's fourth. With his top ten, Payne became the third member of One Direction to achieve a solo top 10 single on the Hot 100, following Zayn and Harry Styles. In addition, One Direction joined The Beatles, Fleetwood Mac, and New Edition to have at least 3 members with solo Hot 100 songs reach the top 10.[23]
On Billboard's Dance/Mix Show Airplay chart, "Strip That Down" reached number one in its 4 November 2017 issue for both artists, marking a first for Payne as he became the first solo artist from an all-male vocal group to top this chart (as he has charted as a member of One Direction, whose "What Makes You Beautiful" peaked at number 13 in May 2012); he also eclipsed his fellow members, three of whom also had top tens on this chart (two from Zayn, one each from Horan and Tomlinson respectively; Styles' debut "Sign of the Times" peaked at 37 in June 2017). In the case of Quavo, it surpassed his featured collaboration (with Justin Bieber, Chance the Rapper and Lil Wayne) on DJ Khaled's "I'm the One", which peaked at number two in July 2017.[24]
^"ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – RADIO – TOP 100 and insert 201748 into search. Retrieved 3 December 2018.
^"ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – SINGLES DIGITAL – TOP 100 and insert 201724 into search. Retrieved 20 June 2017.
^"ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201738 into search. Retrieved 26 September 2017.
^"ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201725 into search. Retrieved 27 June 2017.
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