Susanne Daniels
Daniels in 2019
Daniels in 2019
BornSusanne Dari Lieberstein
(1965-05-07) May 7, 1965 (age 57)
Westport, Connecticut, U.S.
Occupation
  • Entertainment Executive
  • television producer
  • author
Alma materHarvard University
Period1987–present
Spouse
(m. 1991)
Children4
RelativesPaul Lieberstein (brother) Warren Lieberstein (brother)

Susanne Lieberstein Daniels (born May 7, 1965) is an American entertainment executive, producer, and author. She developed TV shows such as Dawson's Creek, Buffy The Vampire Slayer, Gilmore Girls, and Cobra Kai (a sequel to the 1980s film, The Karate Kid),[1] and YouTube livestream events with artists including Katy Perry, Taylor Swift, and Paul McCartney.[2]

Current work

Daniels currently serves as the Global Head of Original Content for YouTube,[3] and leads the company's overall efforts and investments in original content. In March 2022, she will depart from that position due to the reduction of the YouTube Original Series division.[4] While at the platform, Daniels has overseen programming such as David Blaine: Ascension, Coachella: 20 Years In The Desert, The Age of A.I. featuring Robert Downey Jr, Cobra Kai, Step Up: High Water, The Boy Band Con: The Lou Pearlman Story; and premium livestream events with artists and celebrities including Katy Perry, Will Smith, Taylor Swift and Paul McCartney.

Prior to YouTube, Daniels worked as the President at MTV[5] while previously holding positions including President of Lifetime Television and The WB, Vice President of Comedy for Fox Television and more. In these roles, Daniels was responsible for green-lighting TV shows including Buffy the Vampire Slayer, Dawson's Creek, Gilmore Girls, The Steve Harvey Show, The Parent 'Hood featuring Robert Townsend, Army Wives, Charmed, 7th Heaven, Smallville, Project Runway, Drop Dead Diva, The Jamie Foxx Show, Living Single featuring Queen Latifah, The Wayans Brothers Show, Are You the One?, The Secret Life of Teenagers, and Scream.

Daniels co-authored the book Season Finale: The Unexpected Rise and Fall of The WB and UPN along with Cynthia Littleton.[6]

Daniels currently serves on the boards of Common Sense Media, NATPE, UCLA MEMES, and the George Foster Peabody Awards.[7]

Recognition

In 2018, Daniels was inducted into the Variety Hall Of Fame.[8] In 2018, Daniels also received the Brandon Tartikoff Legacy Award and Women In Film Business Leadership Award. Additional awards and recognitions include: Media Project Shine Award (for pro-social messaging in series); American Women In Television & Radio: GENII Award; The Help Group Honoree; The National Campaign to Prevent Teen Pregnancy Honoree; along with maintaining a consistent presence in all top executives lists e.g. CableFax; Hollywood Reporter; Variety Power 100.

Personal life

Daniels grew up in Westport, Connecticut, and attended Harvard University for her undergraduate degree. Daniels is currently based in Los Angeles where she resides with her husband, writer-producer-director Greg Daniels (The Office, Parks and Recreation and King of the Hill) and their four children.[9] Daniels is the sister of Paul Lieberstein, writer for King of the Hill and the replacement showrunner of The Office for Greg Daniels.

In November 2019, Susanne Daniels played a big role in reinstating banned accounts by YouTube after they spammed emoticons, she called Markiplier saying that the issue would be fixed and the accounts were reinstated soon after.

References

  1. ^ "Karate Kid Reunion Cobra Kai - Karate Kid Stars Ralph Macchio and William Zabka Reprise Roles for New Series Cobra Kai". Esquire. May 2, 2018. Retrieved December 29, 2019.
  2. ^ Nickolai, Nate (September 7, 2018). "How to Watch Paul McCartney's YouTube Concert Live". Variety. Retrieved October 11, 2019.
  3. ^ "YouTube doesn't want to compete with Netflix. How Susanne Daniels is getting ahead of streaming wars". Los Angeles Times. June 26, 2019. Retrieved October 11, 2019.
  4. ^ Shaw, Lucas (January 18, 2022). "YouTube Scales Back Original Series to Invest in Other Areas". Bloomberg. Retrieved January 19, 2022.
  5. ^ Carter, Bill (November 12, 2012). "MTV Hires New President of Programming". The New York Times. Retrieved December 29, 2019.
  6. ^ "Books by Suzanne Daniels and Complete Book Reviews". Publishers Weekly. Retrieved October 11, 2019.
  7. ^ "Who We Are". Grady College and University of Georgia. Retrieved November 22, 2019.
  8. ^ "Brad Bird, Issa Rae Inducted Into Variety Hall of Fame". Variety. December 5, 2018. Retrieved October 11, 2019.
  9. ^ "Susanne Daniels exits Lifetime". The Hollywood Reporter. June 18, 2008. Retrieved December 29, 2019.