Swiss Chalet
Company typeSubsidiary
IndustryFood service
Founded1954; 70 years ago (1954)
Headquarters
Toronto, Ontario, Canada
Key people
Rick Mauran, Todd Barclay, Edgar Alvarez, Steven Greene, Michael Farley, Abhik Banerji
ProductsRotisserie chicken
Canadian cuisine
ParentRecipe Unlimited
Websiteswisschalet.com

Swiss Chalet is a Canadian chain of casual dining restaurants[1] founded in 1954 in Toronto, Ontario, Canada.[2] Swiss Chalet has locations in most Canadian provinces, but about 80% are in Ontario and there are currently none in Quebec or British Columbia.[3] Swiss Chalet is among the holdings of Recipe Unlimited, which also owns the fast food chain Harvey's.[4] Swiss Chalet and Harvey's franchises share many locations.[5]

Swiss Chalet franchises include a variety of points of sale. The company's locations generally have an architectural alpine theme, a dining room, a take-out counter, and delivery.[6] Some feature drive-thru windows while other locations in certain urban areas are only take-out counters and are more akin to fast food restaurants. The brand also has an online food ordering system.[7] Recipe Unlimited retails signature Swiss Chalet sauce,[8] gravy, and marinades (as powdered mixes) in Canadian supermarkets.

History

The first Swiss Chalet restaurant, at 234 Bloor Street West in Toronto, operated for 52 years. It was founded by Rick Mauran, son of Maurice Mauran the founder of the still-extant Chalet BBQ of Montreal.[9] The building featured exposed-beam ceilings in the Swiss chalet style. This store closed in 2006 and was demolished in 2009 as part of a condominium development.

In the early 2000s, Cara Operations closed all of its Quebec and US-based restaurants.

The company returned to Saskatchewan with a location in south Regina, although this location no longer shows on its website. In 2008, Air Canada added Swiss Chalet food products to its buy-on-board menu.[10]

In 2010, two of the three remaining Swiss Chalet restaurants in the United States closed. They were located in the suburbs of Buffalo, New York.[11] On June 1, 2011, the only company restaurant operating in Puerto Rico closed.[12]

The company began a partnership with the Scene+ loyalty program in February 2015.[13]

On March 31, 2016, the company's parent, Cara Operations, announced that it would acquire St-Hubert, a Quebec-based chain of rotisserie chicken restaurants, in the summer of 2016 for CAD$537 million.[14][15][16]

Fare

Take-out version of the Half Chicken Dinner

Restaurant fare is based upon its signature item, rotisserie chicken.[2][17] The Quarter Chicken Dinner, the restaurant's signature dish, includes a roasted chicken leg or breast with "Chalet Sauce", a bread roll and a side dish.[18] Swiss Chalet's most popular side dish is Chalet fries. Chalet fries were changed in 2015 and again in 2020, to mixed reviews.

See also

References

  1. ^ Royle, T.; Towers, B. (2004). Labour Relations in the Global Fast-Food Industry. Taylor & Francis. p. 40. ISBN 978-1-134-59762-8. Retrieved November 5, 2017.
  2. ^ a b Giorno, Frank (2016-12-22). "2017 brings two favourites Harvey's and Swiss Chalet to Timmins' dining menu". Timmins Today. Retrieved 2017-11-05.
  3. ^ "All Swiss Chalet Locations in Canada | Swiss Chalet | Swiss Chalet Restaurant | Restaurant | Rotisserie Chicken | Chicken | Delivery | Food Delivery | Takeout".
  4. ^ The Financial Post Survey of Industrials. Maclean-Hunter. 1991. pp. 169–171. Retrieved November 5, 2017.
  5. ^ David Paddon (2016-03-31). "In rotisserie chicken marriage, owner of Swiss Chalet buys St-Hubert for $537M". Toronto Star. Retrieved 2017-11-05.
  6. ^ Relph, E. (2015). Rational Landscapes and Humanistic Geography. Routledge Revivals. Taylor & Francis. p. 78. ISBN 978-1-317-37366-7. Retrieved November 5, 2017.
  7. ^ "Cara Reports Q3 2017 Results". Business Insider. November 3, 2017. Retrieved November 5, 2017.
  8. ^ Lau, Andree (February 23, 2017). "Swiss People Try Swiss Chalet Sauce, Insult Canada In A Neutral Way". HuffPost Canada. Retrieved November 5, 2017.
  9. ^ Harris, Stefany (May 14, 2019). ""Genius" author holding book signing". The Oshawa Express. Retrieved 25 October 2022.
  10. ^ "Onboard Café" (PDF). Air Canada. Retrieved November 4, 2008.
  11. ^ "Swiss Chalet lovers trek over the border to get their fix". The Buffalo News. 2013-05-11. Retrieved 2016-07-29.
  12. ^ "A la quiebra Swiss Chalet". El Nuevo Día. 2014-06-25. Retrieved 2017-11-05 – via Elnuevodia.com.
  13. ^ Chung, Matthew (2015-02-17). "Cara adds Scene loyalty to its menu". Media in Canada. Retrieved 2017-11-05.
  14. ^ "Swiss Chalet owner's purchase of St-Hubert chicken chain riles Quebecers". CBC News. March 31, 2016. Retrieved November 5, 2017.
  15. ^ Paddon, David (2016-03-31). "In rotisserie chicken marriage, owner of Swiss Chalet buys St-Hubert for $537M". Toronto Star. Retrieved 2016-07-29.
  16. ^ "Cara announces purchase of St-Hubert". investorroom.com. March 31, 2016. Retrieved 2016-07-29.
  17. ^ Patel, Arti (April 15, 2015). "What Dietitians Would Eat At Swiss Chalet". HuffPost Canada. Retrieved November 5, 2017.
  18. ^ Sturgeon, Jamie (February 3, 2016). "Chicken dinner demand softening at Swiss Chalet thanks to oil slump. Really". Global News. Retrieved November 5, 2017.
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