T-Beauty, or Taiwanese Beauty, refers to beauty products and routines associated with Taiwan.


According to NBC "Taiwanese beauty movement focuses on a simple, holistic approach to skin care by using high-quality, natural ingredients and techniques rooted in traditional Chinese medicine."[1] It is also influenced by Taiwan's warm climate with a resulting emphasis on hydrating and lightweight products.[2]

In general it includes four steps: cleanse, tone, moisturize and sheet mask.[1]


The Taiwanese cosmetics industry got its start doing contract manufacturing for Japanese firms like Shiseido and the Kao Corporation.[1]

In the 2000s Taiwanese companies began exporting products under their own name.[1] Early successful brands included My Beauty Diary, Annie's Way, and Maskingdom.[3]


Taiwan banned cosmetic testing on animals in 2016.[1]

In 2017 Taiwan exported $730 million worth of cosmetics.[1]


The Taiwan Beauty Alliance is an industry organizing group.[4]

See also


  1. ^ a b c d e f Gibson, Amber. "An introduction to Taiwanese beauty". nbcnews.com. NBC. Retrieved 16 February 2022.
  2. ^ Chao, Jude. "Taiwanese Beauty Is Up-and-Coming: Here's What You Need to Know". beautytap.com. Beauty Tap. Retrieved 16 February 2022.
  3. ^ Mun, Emily. "The Look of Taiwanese Beauty". mochimag.com. Mochi magazine. Retrieved 16 February 2022.
  4. ^ Cheung, Cally. "Uncovering the Top 5 Asian Beauty Skincare Trends from Taiwan in 2018". popspoken.com. Pop Spoken. Retrieved 16 February 2022.