.mw-parser-output .hidden-begin{box-sizing:border-box;width:100%;padding:5px;border:none;font-size:95%}.mw-parser-output .hidden-title{font-weight:bold;line-height:1.6;text-align:left}.mw-parser-output .hidden-content{text-align:left}You can help expand this article with text translated from the corresponding article in German. (April 2018) Click [show] for important translation instructions. View a machine-translated version of the German article. Machine translation, like DeepL or Google Translate, is a useful starting point for translations, but translators must revise errors as necessary and confirm that the translation is accurate, rather than simply copy-pasting machine-translated text into the English Wikipedia. Consider adding a topic to this template: there are already 8,945 articles in the main category, and specifying|topic= will aid in categorization. Do not translate text that appears unreliable or low-quality. If possible, verify the text with references provided in the foreign-language article. You must provide copyright attribution in the edit summary accompanying your translation by providing an interlanguage link to the source of your translation. A model attribution edit summary is Content in this edit is translated from the existing German Wikipedia article at [[:de:T-Mobile Austria]]; see its history for attribution. You should also add the template ((Translated|de|T-Mobile Austria)) to the talk page. For more guidance, see Wikipedia:Translation.
T-Mobile Austria
Company typeSubsidiary
Founded1977; 47 years ago (1977) (as Telekabel Wien)
1996; 28 years ago (1996) (as max.mobil)
2002; 22 years ago (2002) (as T-Mobile Austria)
Area served
Key people
Rodrigo Diehl (CEO)
ProductsMobile telephony
Wireless broadband
Revenue€1.39 billion (2022)[1]
Number of employees
2200 (2023)[1]
ParentDeutsche Telekom

T-Mobile Austria, also known in German as Magenta Telekom, is the second largest mobile and fixed company in Austria. It is owned by Deutsche Telekom. In 2022 it had 5.2 million customers.[2] Its CEO is Rodrigo Diehl since 1 October 2022.[3]


T-Mobile Austria headquarters in Landstraße, Vienna (July 2005)

The company was founded as max.mobil in 1996 by the Ö-Call consortium. In 2000, the company was bought by Deutsche Telekom. In 2002, max.mobil was renamed to T-Mobile Austria. In 2019, there was a merger of the companies UPC Austria and T-Mobile Austria, resulting in Magenta Telekom.[4]

tele.ring acquisition

In 2005, T-Mobile Austria acquired mobile provider tele.ring from its parent company Western Wireless Corporation for 1.3 billion euros, and transformed it into its own lower-cost flanker brand.[5] The tele.ring branding was discontinued on 23 March 2020.[6]

UPC Austria acquisition

In December 2017, T-Mobile Austria announced it would acquire cable provider UPC Austria (originally founded in 1977 as Telekabel Wien) from its parent company Liberty Global for 1.9 billion euros.[7] The acquisition was approved by the European Commission on 10 July 2018.[8]

The company announced plans to retire the "T-Mobile" and "UPC" brands in 2019, merging the companies under a single "T" brand. The new brand name was announced on the evening of 6 May 2019.[9]


  1. ^ a b "Das Unternehmen" [The Company] (in German). Magenta Telekom. April 3, 2023.
  2. ^ "Magenta Telekom mit positiver Umsatz- und Ergebnisentwicklung im Geschäftsjahr 2022".
  3. ^ Peter Schiefer (4 August 2022). "Rodrigo Diehl folgt ab Oktober 2022 auf Andreas Bierwirth als CEO von Magenta Telekom". Magenta Telekom.
  4. ^ René Bresgen (7 May 2019). "With Magenta Telekom into Austria's Digital Future". Deutsche Telekom.
  5. ^ "T-Mobile gets tele.ring". TeleGeography. 11 August 2005.
  6. ^ "Telekommunikation - tele.ring geht in Magenta auf".
  7. ^ "Liberty Global to sell UPC Austria to T-Mobile". TeleGeography. 22 December 2017.
  8. ^ "EC greenlights T-Mobile acquisition of UPC Austria". Telecompaper. 10 July 2018.
  9. ^ Helmut Spudich (2 August 2018). "Two become one: T-Mobile and UPC make the ultimate promise for Austria's digital future". T-Mobile Austria.