"Taki Taki"
Single by DJ Snake featuring Selena Gomez, Ozuna and Cardi B
from the album Carte Blanche
Language
  • Spanish
  • English
B-side"Magenta Riddim"[1]
Released28 September 2018 (2018-09-28)
Recorded2018
Genre
Length3:32
Label
Songwriter(s)
Producer(s)DJ Snake
DJ Snake singles chronology
"Creep On Me"
(2018)
"Taki Taki"
(2018)
"Try Me"
(2019)
Selena Gomez singles chronology
"Back to You"
(2018)
"Taki Taki"
(2018)
"Anxiety"
(2019)
Ozuna singles chronology
"El Anillo (Remix)"
(2018)
"Taki Taki"
(2018)
"Imposible"
(2018)
Cardi B singles chronology
"Backin' It Up"
(2018)
"Taki Taki"
(2018)
"Money"
(2018)
Music video
"Taki Taki" on YouTube

"Taki Taki" is an English-Spanish song by French DJ and record producer DJ Snake featuring vocals from American singer Selena Gomez, Puerto Rican singer Ozuna and American rapper Cardi B. The song was released on 28 September 2018 as the second single from DJ Snake's second studio album Carte Blanche (2019).[2] It was written by DJ Snake, Gomez, Ozuna, Cardi B, Ava Brignol, Jordan Thorpe, Juan Vasquez and Vicente Saavedra. Ozuna opens the moombahton and reggaeton song in Spanish, while Cardi B and Gomez follow in English and Spanish.

The song's music video, directed by Colin Tilley, was released on 9 October 2018 and features the four artists dancing in a lava-drenched crater of a volcano. The single reached number one in sixteen countries including Argentina, Portugal and Spain. It received a Diamond certification in France, quadruple Platinum in the US, and won nine music awards. "Taki Taki" made Cardi B the first female rapper to top the Spotify Global chart,[3] extended her record as the first female rapper with multiple billion-streamers on the platform,[4] and made Ozuna the artist with the most one billion-view videos on YouTube.[5] It has amassed over two billion views on the platform.

Background

In July 2018, Cardi B confirmed a collaboration with DJ Snake, Ozuna and a third mystery guest.[6] The following month, Selena Gomez and Cardi B teased a behind-the-scenes look at the song's music video shoot, which was filmed in Los Angeles.[7][8] On 17 September 2018, DJ Snake announced the release date.[9]

Composition

"Taki Taki" is a moombahton and reggaeton song.[10][11][12] The whistle sample is from Sounds of KSHMR Vol.2. It runs for three minutes and thirty-two seconds. Ozuna opens the track and provides the hook, while Cardi B and Gomez follow performing in English and Spanish.[11][13] Lyrically, the song sees the performers expressing their ways to seduce and interpreting what their partners are thinking.[14]

Music videos

From left to right, DJ Snake, Selena Gomez, Cardi B and Ozuna performing on an active lava field.
From left to right, DJ Snake, Selena Gomez, Cardi B and Ozuna performing on an active lava field.

The music video for "Taki Taki" premiered on 9 October 2018 on DJ Snake's YouTube channel. The video was directed by Colin Tilley. A short teaser clip was shown at the 2018 American Music Awards.[15] The video is set in a post-apocalyptic world.[16] The clip transitions with various landscapes showing the quartet together with a volcano in the background and in the solo scenes. These scenes include DJ Snake out in the storm near a Range Rover, Ozuna in a women-filled pit, Cardi B wearing a black bodysuit covered by a black cape accompanied by dancers, and Gomez in a green monochromatic outfit in the forest.[17][18] It became the fifth fastest video of 2018 to reach 100 million views, and ranked among the top 10 fastest overall.[19] "Taki Taki" made Ozuna the artist with the most 1 billion-view videos on YouTube, with over seven videos.[5] As of December 2020, the video has received over 2 billion views on YouTube.[20]

A pixel video for "Taki Taki" was released on 11 December 2018 on YouTube, which featured animated pixel versions of the four artists dancing in various backgrounds.[21] The lyrics "Booty explota como nagasaki" (Booty blows up like Nagasaki) was criticized by Japanese media for belittling the atomic bombing of Nagasaki and the experience of its survivors.[22][23] The lyrics were changed to "Booty explota como saki saki" (Booty blows up like saki saki), as requested by Universal Music LLC.[1][24] This change in the lyrics was made in the official video.

Commercial performance

In the United States, "Taki Taki" debuted at number one on Hot Latin Songs, where Ozuna replaced himself as it follows "Te Boté", and number 27 on the Billboard Hot 100.[25] It eventually reached number 11 on the Hot 100 during its fourth week.[26] It became Gomez's 16th consecutive top 40 entry on the Hot 100, the longest active run of any artist.[27] In the US Latin Airplay chart, it became the first number one for both DJ Snake and Gomez, the eighth for Ozuna and third for Cardi B.[28]

In addition the song reached number one in Argentina, Bolivia, Colombia, the Dominican Republic, El Salvador, Greece, Guatemala, Honduras, Israel, Nicaragua, Panama, Peru, Portugal, Spain and Venezuela; the song also reached the top 10 in Belgium, Canada, Chile, Costa Rica, the Czech Republic, Denmark, Ecuador, France, Germany, Hungary, Italy, Malaysia, the Netherlands, Paraguay, the Philippines, Romania, Singapore, Slovakia, Sweden and Switzerland; as well as the top 20 in Austria, Finland, Ireland, Lebanon, New Zealand, Norway, the United Kingdom and the United States.

The song had a strong international impact, reaching the top of the Spotify Global 50 chart where it has stayed for over four weeks. This made Cardi B the first female rapper to achieve such a feat.[3] It became DJ Snake's third song to reach a billion streams on Spotify, as well as Cardi's third and Gomez's and Ozuna's first.[29] Cardi B extended her record as the first female rapper with multiple billion-streamers.[4] As of November 2018, the song has reached number one on the official charts of 15 countries and the top 10 of 33 countries around the world.

Live performances

Ozuna and Cardi B performed the song together live for the first time at the Dominican Republic's Electric Paradise Festival on 22 December 2018.[30] Ozuna also performed the song at the 2019 Premios Lo Nuestro.[31] On 15 March 2019, Ozuna performed the song in a medley alongside "Baila Baila Baila" on The Tonight Show Starring Jimmy Fallon. DJ Snake, Ozuna, Cardi B and Selena Gomez performed the song at Coachella Valley Music and Arts Festival in 2019. Ozuna performed the song at the Celebrating America Inauguration Special in 2021.[32]

Awards and nominations

Year Ceremony Category Result Ref.
2019 El Premio ASCAP Winning Song Won [33]
Billboard Latin Music Awards Hot Latin Song of the Year Nominated [34]
Hot Latin Song of the Year, Vocal Event Nominated
Digital Song of the Year Nominated
Billboard Music Awards Top Latin Song Nominated [35]
Top Dance/Electronic Song Nominated
iHeartRadio Music Awards Best Music Video Nominated [36]
iHeartRadio Remix Awards Best Remix in Latin Nominated [37]
Latin American Music Awards Song of the Year Won [38]
Favorite Song — Urban Won
Lo Nuestro Awards Crossover Collaboration of the Year Won [39]
LOS40 Music Awards LOS40 Global Show Award Nominated [40]
MTV Millennial Awards Music-ship of the Year Won [41]
MTV Millennial Awards Brazil Global Hit Nominated [42]
MTV Video Music Awards Best Dance Nominated [43]
NRJ DJ Awards Club Hit of the Year Nominated [44]
Premios Juventud This Is a BTS (Best Behind the Scenes) Won [45]
Prêmio Jovem Brasileiro Me Gusta Nominated [46]
Tu Música Urban Awards Urban Pop Song Nominated [47]
2020 BMI Latin Awards Contemporary Latin Song of the Year Won [48]
Most-Performed Songs of the Year Won

Track listing

  1. "Taki Taki" – 3:32
  1. "Taki Taki" – 3:33
  2. "Magenta Riddim" – 3:15

Charts

Certifications

Region Certification Certified units/sales
Australia (ARIA)[173] 2× Platinum 140,000double-dagger
Austria (IFPI Austria)[174] Gold 15,000double-dagger
Belgium (BEA)[175] Platinum 40,000double-dagger
Canada (Music Canada)[176] 3× Platinum 240,000double-dagger
Denmark (IFPI Danmark)[177] Platinum 90,000double-dagger
France (SNEP)[178] Diamond 333,333double-dagger
Germany (BVMI)[179] Platinum 400,000double-dagger
Italy (FIMI)[180] 2× Platinum 100,000double-dagger
Mexico (AMPROFON)[181] 3× Platinum+Gold 210,000double-dagger
New Zealand (RMNZ)[182] Gold 15,000double-dagger
Norway (IFPI Norway)[183] 2× Platinum 120,000double-dagger
Poland (ZPAV)[184] 3× Platinum 150,000double-dagger
Portugal (AFP)[185] 2× Platinum 20,000double-dagger
Spain (PROMUSICAE)[186] 3× Platinum 120,000double-dagger
United Kingdom (BPI)[187] Gold 400,000double-dagger
United States (RIAA)[188] 4× Platinum 4,000,000double-dagger

double-dagger Sales+streaming figures based on certification alone.

Release history

Region Date Format Label Ref.
Various 28 September 2018 Geffen [2]
Italy 12 October 2018 Contemporary hit radio Universal [189]
United Kingdom 19 October 2018 [190]
United States 6 November 2018 Interscope [191]
Germany 30 November 2018 CD single Geffen [1]

See also

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