In 1969 stuurt Maharaj ji de eerste discipel naar het Westen. In het daaropvolgende jaar houdt hij een toespraak in Delhi voor een gehoor van duizenden mensen. Deze toespraak staat bekend als de 'vredesbom' en is het begin van de grote zending naar het Westen.   In 1969 Maharaj ji sent the first disciple to the West. The next year he held a speech for an audience of thousands of people in Delhi. This speech became known as the 'peace bomb' and was the start of the great mission to the West.


(p. 99:) [...] persoonlijke kwaliteiten alleen [zijn] onvoldoende [...] voor de erkenning van het charismatisch leiderschap. [...] de verwende materialistische en intellectueel weinig opmerkelijke Maharaj Ji. (p. 101-102:) Tegelijkertijd betekent dit echter ook, dat charismatisch leiderschap als zodanig tot op grote hoogte ensceneerbaar is. Maharaj Ji is daar een voorbeeld van. In zekere zin gaat het hier om geroutiniseerd charisma (erfopvolging), maar voor de volgelingen in Amerika en Europa geldt dat toch nauwelijks: zij waren bereid in juist hem te geloven en er was rond Maharaj Ji een hele organisatie die dat geloof voedde en versterkte.   [...] personal qualities alone are insufficient for the recognition of the charismatic leadership. [...] the pampered materialistic and intellectually quite unremarkable Maharaj Ji. At the same time, this means however that charismatic leadership, as such, can also to a high degree be staged. Maharaj Ji is an example of this. Certainly, Maharaj Ji's leadership can be seen as routinized charisma (hereditary succession), but for the followers in America and Europe this is hardly significant: they were prepared to have faith specifically in him and Maharaj Ji was embedded in a whole organisation that fed and reinforced that faith.
  1. ^ Downton, James V., Sacred Journeys: The Conversion of Young Americans to Divine Light Mission (1979), Columbia University Press. ISBN 0-231-04198-5. pp. 210–211. "Signs of rededication both to Guru Maharaj Ji and the inner guru became quite apparent. Most of the premies who left the ashrams in the summer of 1976 began to return in 1977, when more than 600 signed up to enter the ashrams in just a few months' time. ... To the surprise of everyone who had come to the Atlantic City program at the close of 1976, Guru Maharaj Ji appeared in his Krishna costume, a majestic looking robe and crown he had not worn since 1975. The sight of him in his ceremonial best brought premies to their feet singing, as nostalgia for the early days caught them up in feelings of devotion once more. ... With so many premies coming out in support of devotion, there has been a shift away from secular tendencies back to ritual and messianic beliefs and practices ... elevating the guru to a much greater place in their practice of the Knowledge."