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Taza Chocolate
IndustryFood and Confectionery Manufacturers
FoundersAlex Whitmore, Kathleen Fulton, and Larry Slotnick[1]
HeadquartersSomerville, Massachusetts, US
ProductsStone Ground Origin Bars, Amaze Bars, Chocolate Mexicano Discs, Chocolate Covered Treats, Tazitos Minibars, Baking Products

Taza Chocolate is a Mexican-inspired stoneground, organic chocolate manufacturer based in Somerville, Massachusetts, United States. The factory was founded by Alex Whitmore in 2005 and is home to over 40 different products that can be found in 2,800 retail stores across the country.[2]

Samples at Taza Chocolate Factory


Alex Whitmore founded Taza Chocolate in 2005 after a trip to Oaxaca, Mexico, where he first encountered stone ground chocolate.[3]

After building out a factory space in Somerville, Massachusetts, in 2006, Whitmore acquired a mix of traditional and vintage machinery, including stone mills from Oaxaca,[4] an Italian winnower from Dominican Republic, and a Barth Sirocco roaster from Italy.[5][third-party source needed] The cacao beans were initially bought from brokers, but Whitmore later traveled through Central and South America and the Caribbean in search of farmers who could work directly with him. Whitmore and his co-founder and wife, Kathleen Fulton, have maintained a Direct Trade relationship with every cacao grower from where they source the cacao beans.

Taza Chocolate is sold across the United States and in certain countries abroad.

Direct trade process

Taza Chocolate uses Certified USDA organic, non-GMO cacao. The company has developed Direct Trade relationships with small certified organic cacao growers. These trade relationships are between the company and the grower without intermediaries. Taza Chocolate pays them more than the Fair Trade minimum price for cacao.[6]


Taza Chocolate Oaxacan Sampler Discs

Taza sells a variety of chocolates in bars and discs, including:[7]

The Amaze Bars: Stone ground chocolate combined with other flavors

Chocolate Covered Treats: Almonds, cashews, and hazelnuts covered in stone ground dark chocolate

Chocolate Mexicano Discs: Rustic, organic dark Mexican style chocolate discs

Origin Bars: Minimally processed stone ground bar

See also


  1. ^ Ailworth, Erin. "Taza Chocolate focuses on quality amid growth". The Boston Globe.
  2. ^ Luna, Taryn. "Seven Things You Should Know About Alex Whitmore". The Boston Globe.
  3. ^ "CEO Desk: How Taza Chocolate's founder brought a taste of Mexico to Somerville |". Retrieved 2020-04-29.
  4. ^ Hofherr, Justine (February 23, 2016). "CEO Desk: How Taza Chocolate's founder brought a taste of Mexico to Somerville". Retrieved December 16, 2017.
  5. ^ "The Taza Chocolate Story". Retrieved October 20, 2015.
  6. ^ "Beyond fair trade: These bean-to-bar chocolate makers are upping the ante on working with cocoa farmers". Financial Post. December 6, 2017. Retrieved December 16, 2017.
  7. ^ "Taza Chocolate – U.S.A." Chocosphere. Retrieved August 16, 2012.