Matthew "Mat" Taylor, better known by his YouTube handle Techmoan, is a British YouTuber and blogger, specializing in consumer tech reviews and retrotech documentaries about technology of historical interest.[2]
Apart from reviews and tests, Taylor's videos often include disassembling (and repairing when possible) products and, in the case of older technology, reporting on the product's history and reception via references in publications of the time. For audio and entertainment devices this is often Billboard magazine, which at the time covered both consumer and trade electronics devices through articles and old advertisements. Bonus outro skits often feature a trio of muppet-like puppets, parodying YouTube viewer comments.[3]
Current product reviews on miscellaneous tech items, mainly on consumer products like action and dashcams, sometimes sponsored or donated, participating in the affiliate marketing associates program of Amazon Services LLC,[14] and a Patreon membership, are how the channel is funded.[15][16]
History
In 2006, Taylor started a YouTube channel called "Vectrexuk", with videos of similar tech items like installing a home cinema and controlled toasters[17][18] "just to prove a point that people will watch anything on YouTube".[19][20]
The channel "Techmoan" started on 31 May 2009, uploading a tour of a 2009 Piaggio MP3, taken at 480p and very basic sound quality.[21] For additional non-tech videos, in 2015 he started another channel, called the "Youtube Pedant".[22] In a 2016 video covering the D-VHS format, he uncovered a 1080i video of New York City filmed in 1993.[23][24] This footage was uploaded separately to his "Youtube Pedant" channel where as of December 2022, it has gained 6.6 million views as well as being shared widely on sites such as Reddit[25] and The Verge.[26][27] As of March 2022, the main channel has over 1.2 million subscribers and over 277 million views.[28] His videos often get millions of views, and his video on the Nixie watch has had more than 5 million views.[29]
