The Amp
Programming
Picture formatPAL (576i, 16:9/Pillarbox)
Ownership
OwnerBritish Sky Broadcasting
History
Launched17 April 2003
Closed2 March 2006
Replaced byBliss
Links
Websitewww.theamp.tv (No Longer Active)

The Amp was a satellite and cable television channel, showing music videos, owned by British Sky Broadcasting, and operated on their behalf by Chart Show Channels. It was operated as part of a trio, with Scuzz and Flaunt as its sister stations.

History

In March 2003, British Sky Broadcasting announced they would enter the music television market and launch three themed channels - The Amp, Flaunt and Scuzz.[1]

The Amp would launch with its sister networks on April 17, 2003.[2] The Amp focused on 'Alternative' or 'Non Mainstream' music along with a selection of trip hop, downtempo, electronica, ambient videos and programming from today and days gone by. Mainly old British 'indie' bands. The channel originally launched as an interactive network.

In September 2004, due to poor viewing figures and ratings, Sky announced that Chart Show Channels would take over operating The Amp, Scuzz and Flaunt beginning in January 2005, although they would retain full ownership in all three channels, alongside advertising control.[3] Following the change in operation, the interactive elements were removed, and the channel was refreshed, with the nighttime schedule populated with specialist TV shows talking about the careers of famous 'Alternative' Rock bands.

The channel was replaced with Bliss in March 2006 because although the channel had a loyal fan base, it simply failed to reach out to a wide enough audience and wasn't cost-effective.

Until November 15, 2018, the only original channel that still existed was Scuzz which was also owned by BSkyB, as Flaunt closed on 17 March 2010, while Bliss closed on 27 November 2015.

References

  1. ^ "BSkyB confirms three music channels".
  2. ^ "MEDIA: FLAUNT, THE AMP, SCUZZ - AN EXPErt's VIEW. You don't need to be a teenager to enjoy Sky's three new music channels, Graeme Canter says".
  3. ^ "Sky hands over music channels to rival". TheGuardian.com. 14 September 2004.