The Art of Shaving
TypeSubsidiary
IndustryShaving products
Founded1996; 26 years ago (1996)
FoundersEric Malka
Myriam Zaoui
Headquarters,
ParentProcter & Gamble
(2009–present)
Websitewww.theartofshaving.com

The Art of Shaving is a United States retail business of high-end men's shaving and skin care accessories. The first store was founded by Eric Malka and Myriam Zaoui in Manhattan in 1996.[1]

The store was successful and opened a second shop on Madison Avenue. The brand developed a line of natural shaving products.[2] The company grew to have stores in the United States, Canada, United Arab Emirates, Qatar, and Russia. Procter & Gamble purchased The Art of Shaving in 2009.[3][4] It was announced in January 2020 that parent company Procter & Gamble planned to close "most" stores due to a decline in mall traffic and changing consumer shopping habits [5] The Art of Shaving currently operates 2 stores in the United States (New York and Florida) and 6 stores globally (outside of the US).

The company entered a partnership with razor company Gillette with some The Art of Shaving franchises owned by Gillette.[6]

References

  1. ^ Harry Hunt III (2005-11-05). "The Kind of Shave You Can't Get at Home". The New York Times. Retrieved 2011-04-24.
  2. ^ "The Art of Shaving - History". Archived from the original on 2008-08-02. Retrieved 2008-12-27.
  3. ^ "P&G buys high-end brand The Art of Shaving". Reuters. 2009-06-03. Retrieved 2018-08-16.
  4. ^ Newman, Andrew Adam (17 November 2010). "Art of Shaving Promoted as a Brotherhood Brand". The New York Times. Retrieved 2018-08-16.
  5. ^ Barrett J. Brunsman. "Exclusive P&G to close most Art of Shaving stores".
  6. ^ Laban, Linda (2008-03-27). "Looking good, dude, head to toe". Boston Globe. Retrieved 2008-12-27.