Company type | Creative Agency, held by Cheil Worldwide |
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Industry | Advertising, Marketing, Digital media, Technology |
Founded | 2001 |
Headquarters | , United States |
Number of locations | 1 |
Parent | Cheil Worldwide (Samsung Group) |
Website | www.wearebarbarian.com |
Barbarian is an advertising agency specializing in digital and technology, headquartered in New York City.[citation needed] It was founded in 2001 in Boston.[citation needed] Past campaigns include the Subservient Chicken for Burger King, Crystal Pepsi Returns, GE Droneweek, and the Reimagine VR Experience for Etihad.[citation needed] In late 2009, the company sold a majority stake to Cheil Worldwide, a publicly traded South Korean holding company.[citation needed]
In 2010, Barbarian’s in-house team built Cinder, an open source coding language for the creative community to program graphics, audio, video, networking, image processing and computational geometry.[citation needed] It was built for their Samsung Centerstage project, which allows consumers to interact with Samsung appliances in an immersive retail experience.[citation needed] Cinder won the inaugural Grand Prix for Innovation Lion at Cannes in 2013.[1]
In 2018 Barbarian reprogrammed an Amazon Alexa Echo Show to act as a receptionist tool, and the developer team then open sourced the code for public use. The reprogrammed Alexa, renamed Barb, is used to help visitors search for, identify and communicate with employees in the office using their internal messaging tool, Slack. Barb was named one of Adweek’s Most Important Tech Stories of 2018.[2]