On November 20, 2013, the Braves unveiled plans to build a $400 million entertainment district that would surround its new ballpark planned for Cobb County, Georgia.[3] The district would feature a street lined with retail, restaurants, and bars leading up to the stadium.[3] The $400 million is entirely funded by the Braves and their development partners.[3] On October 14, 2015, the Atlanta Braves announced that the complex would be called The Battery Atlanta.[4]
On December 10, 2014, the Braves released new renderings of the planned entertainment complex surrounding the ballpark.[5] The new renderings further define the public spaces and show a blend of architectural styles, with a blend of steel, brick and glass facades.[5] Derek Schiller said in a conference call with reporters that the rendering represent the concept of project's look, and is not the final design.[5] But the locations of buildings and streets demonstrated in the designs are largely settled.[5] Two taller glass towers, a hotel and an office building, will feature views into the ballpark.[5] The complex also will feature a brewpub and Braves store.[5] The Braves named architectural design firm Wakefield Beasley & Associates as the lead designer of the mixed-used project surrounding the stadium.[6][7]
A street in The Battery Atlanta in May 2017
On March 17, 2015, the Braves announced a partnership with Comcast, under which Comcast will provide high-tech infrastructure for the ballpark and will become an anchor tenant at The Battery Atlanta.[8] Comcast will occupy 100% of a nine-story office building in the mixed-use development adjacent to the stadium.[8] The office tower, which will overlook the ballpark, will become Comcast's Southeast regional headquarters.[8] According to Braves chairman and CEO Terry McGuirk, Comcast will "lend its expertise to drive the most technologically advanced ballpark and mixed-use development ever built."[8] Some 1,000 Comcast employees will work at the office building, most of them new hires.[8] The office also will include an "innovation lab" for new technologies.[8][needs update]
On April 28, 2015, the Braves announced a 50-50 partnership with Omni Hotels & Resorts on a luxury hotel to be built overlooking the ballpark.[9] The full-service hotel will have 16 floors and 264 rooms.[9] It also will feature a two-story restaurant, rooftop hospitality suites, and an elevated pool deck with views into the ballpark.[9] The Atlanta Braves will be the 50/50 owners with Omni Hotels & Resorts. On August 14, 2017, the hotel announced that James Beard Foundation Award-winning chef and author Hugh Acheson will open his eighth restaurant, Achie's, within the luxury hotel.[10] The Omni Hotel at The Battery Atlanta opened on January 3, 2018.[11]
On July 16, 2015, the Braves and concert promoter Live Nation announced a deal to develop and manage the long-planned entertainment venue adjacent to the ballpark. The venue is called the Coca-Cola Roxy in homage to the old Roxy Theatre that was torn down in 1972. The venue has standing-room-only capacity for 4,000 and features about 40 music and comic shows annually. The theater is designed to help drive activity to the site on non-gamedays and it also plays host to special events.[12]
The first restaurants announced for The Battery Atlanta were Antico Pizza, Cru Food and Wine Bar, Tomahawk Taproom featuring Fox Bros. Bar-B-Q, chef Ford Fry's Superica restaurant, and a new steak concept by chef Linton Hopkins.[4]
On May 19, 2016, the Braves announced several new signed tenants at The Battery Atlanta including Wahlburgers, Harley-Davidson, and Goldbergs Bagel Co. & Deli.[13] Venue developer Cordish Cos. plans a trio of concepts including a Professional Bull Riders Association Bar & Grill, featuring a mechanical bull.[13][needs update]
Current status
The Battery Atlanta contains a 264-room hotel, apartments, office buildings, shops, bars and restaurants.[14]
On November 17, 2020, Papa John's Pizza announced its new global headquarters would be moved to Three Ballpark Center at The Battery Atlanta.[15][16]
Formerly the Boston Red Stockings, Boston Red Caps, Boston Beaneaters, Boston Doves, Boston Rustlers, Boston Bees, Boston Braves and the Milwaukee Braves
