The Edge
Broadcast areaNew Zealand
Programming
FormatPop music
Ownership
OwnerMediaWorks New Zealand
History
First air date
8 August 1994; 29 years ago (1994-08-08)[1]
Technical information
ClassTerrestrial/Internet
Links
Webcastwww.theedge.co.nz/home/player.html
WebsiteOfficial website

The Edge is a youth-oriented New Zealand entertainment brand consisting of a national radio network and an entertainment website. It is owned and operated by MediaWorks New Zealand. It previously had a TV channel, The Edge TV.

The station was founded in Hamilton in 1994 and is now based in Auckland; it broadcasts nationwide over multiple channels. Research International audience surveys suggest The Edge has approximately 581,200 listeners across all markets that are surveyed and the station makes up 7.0% of the New Zealand radio market.[2]

The network is most successful in Waikato, Rotorua and Nelson surveys and in the 15–19 and 10–14 female demographics, whereas rival station ZM is most popular with listeners aged between 20 and 34.[3][4] The station's breakfast programme is number two in the ratings for nationwide commercial breakfast radio; its 240,000 listeners compare with 325,600 listeners for the top-rating Newstalk ZB.[5] This compares with the non-commercial RNZ National whose breakfast programme, Morning Report, has an audience of 522,000 listeners.[6]

History

Early years

In 1994 both Buzzard 98FM, The Rock 93FM and The Rock 100FM in Taranaki were sold to the Taranaki-based company Energy Enterprises which operated Energy FM in the area. Buzzard 98FM was rebranded as The Edge 97.8FM and switched to a Top 40 format, first airing on 8 August 1994.[1]

The Edge TV

Main article: The Edge TV
The Edge TV logo used from its launch in 2014 until the station rebrand in 2016.

The Edge TV is the brand's TV channel. It was launched on 27 June 2014 as a replacement of C4, and airs music videos, specialist music and pop culture shows and original video content filmed with The Edge radio hosts. It is available free-to-air on Kordia digital terrestrial and Sky satellite services, as well as online.[7] On 1 July 2019, it moved to online only, with its terrestrial broadcast element being replaced by ThreeLife + 1.[8] It returned to terrestrial broadcast on 26 March 2020, replacing ThreeLife.[9] In September 2020, MediaWorks sold the TV portion of its business including Edge TV to Discovery, Inc.[10][11][12]

Programs

Breakfast

The Edge Breakfast with Clint, Meg & Dan, hosted by Clint Randell, Megan Mansell and Dan Webby, is The Edge's flagship breakfast programme which airs 6 am–10 am, Monday–Friday. They are joined by producers Brock and Yas. A podcast of the show is produced and released on Rova, and other podcast platforms. Previous hosts of The Edge's breakfast show include Nickson Clark, Eli Matthewson, Dom Harvey, Jay-Jay Feeney, Mike Puru, Jason Reeves, Martin Devlin, Malcolm Paul, Brian "Butt Ugly Bob" Reid, and Jesse Mulligan.[13][14][15][16]

Workday

The Edge Full Noise Workday airs 10 am–3 pm, Monday–Friday and is hosted by Sean Hill. Previous hosts of The Edge's days show include Sophie Nathan, Steph Monks, Sarah Gandy, Guy Mansell, Sam Robertson, Megan Mansell, Sharyn Casey, Megan Sellers, Clint Roberts, Joe Cotton, Angelina Boyd, Tarsh Tolson, and Jay-Jay Feeney.[17]

Afternoons

The Edge Afternoons with Sharyn & Steph airs 3 pm–7 pm, Monday–Friday and is hosted by Sharyn Casey and Steph Monks, with producer Arun. Previous hosts of The Edge's drive show include Nickson Clark, Jayden King, Jono Pryor, Ben Boyce, Guy Williams, Clint Roberts, Carl "Fletch" Fletcher, Vaughan Smith, Megan Sellers, Chang Hung, Alex Behan, Iain Stables, Blair Dowling, Jason Reeves, Jay-Jay Feeney, and Brian "Butt Ugly Bob" Reid.[18][19]

Nights

The Edge Nights airs 7 pm–12 am, Monday–Friday, and is hosted by Cal Payne. The show is host to The Edge Top 20 as voted for by listeners each night at 8 pm. In 2020, a second chart, the TikTok Top 10 was introduced. These charts replaced the Nightly Nineteen that featured in 2019. Prior to 2019, the show was named The Edge 30, The Edge Nightshow and Smash! 20. Previous hosts of The Edge's night show include Sean Hill, Haylee Clarke, Marty Heheworth, Steph Monks, Guy Mansell, Sam Robertson, Brad Watson, Sharyn Casey, Carolyn Taylor, and Mike Puru.[20]

Weekends

The Edge Bottomless Brunch airs 6–10 am on Saturday and is presented by The Edge Nights host Sean Hill.[21]

Prior to The Edge Mix, The Edge Pre's airs Saturdays from 5-10 pm and is hosted by Brydon.

The Edge Mix airs Saturdays from 10 pm–2am and is an advertisement-free show with songs mixed by DJ Sean Hill. Over the summer of 2022/2023 it is hosted by DJ duo Jupiter Project. It was previously mixed by American electronic and dance duo The Chainsmokers, and Erika Moore.[22]

Other weekend slots (after 10 am on Saturdays and 9 am on Sundays) are usually filled by such presenters as Fin Robertson, Raynor Perreau, Luka Campbell, Jesse Williamson, Warwick, Mel and Sean Hill.

Promotions

Quit Your Day Job

Quit Your Day Job returned in November 2019 to find Jono Pryor and Ben Boyce's replacement on The Edge Afternoons with Sharyn Casey, with Pryor and Boyce leaving at the end of 2019 to go to Radio Hauraki (although they were moved to The Hits before starting at Radio Hauraki).[23] Jayden King was successful[24] and joined Sharyn for The Edge Afternoons with Sharyn & Jayden in January 2020.

Desperate Housewives vs Crazy Frog

Run in September 2005, in order to win $3,000, three mothers and their children had a sit in a caravan while The Crazy Frog played over and over again; in order to win the mother and her child had to stay in the caravan until Axel F from The Crazy Frog had played for 72 hours (around 3000 times). There were various complaints about this competition and CYFS actually offered to give the contestant $2,000 if she forfeited from the competition immediately.[25]

Summer Jam and Edgefest

Every summer between 2001 and 2006, The Edge put on major concerts featuring popular bands from its playlists. Starting as Summer Jam, the concert series grew significantly over the years, featuring a steadily increasing number of international acts. The first Summer Jam took place in Hamilton, Wellington and Christchurch in 2001 and featured Zed, Stellar*, Breathe, Garageland and international act Killing Heidi. The second Summer Jam in 2002 featured Silverchair as the international act and New Zealand bands The Feelers, Tadpole, Che Fu and Rubicon.In 2003, with The Edge now broadcasting in Auckland the city became a venue alongside Hamilton, Wellington and Christchurch with Good Charlotte playing alongside Taxi Ride, Zed, Nesian Mystik, Rubicon, Carly Binding and Elemeno P.[26]

Summer Jam was rebranded to Edgefest in 2004. Edgefest 04 was held on 6, 7, 12, and 13 March 2004 in Wellington, Christchurch, Auckland, and Hamilton respectively. It featured performances from Shihad, Alien Ant Farm and Yellowcard playing with Elemeno P, The Feelers, Scribe, Blindspott, Zed, Che Fu and the Krates, Nesian Mystik, and Steriogram. Edgefest 05 was held on 12, 13, 18, and 19 March 2005 in Auckland, Hamilton, Wellington, and Christchurch respectively. It included performances from Chingy, Blindspott, The Feelers, P-Money, Steriogram, Fast Crew, 48 May, Dei Hamo, Misfits of Science, Savage and Goodnight Nurse. Edgefest 06 was held on 23, 24, 25, and 26 March 2006 in Wellington, Christchurch, Auckland, and Hamilton respectively. It featured performances from P.O.D., Presidents of the United States of America, Matafix, The Living End, Thirsty Merc and Elemeno P, Nesian Mystik, Frontline, Savage Feat. Aaradhna and Goodnight Nurse. The Edge Summer Jam was revived in 2009 with The Veronicas, Metro Station, P-Money, and Midnight Youth, taking place in Hamilton but not Dunedin.[27]

Accessibility

The Edge is accessible via FM radio throughout the North and South Islands of New Zealand, and online via a webcast.

North Island frequencies

Market Location Transmitter[28] Frequency Founding
Northland Whangārei Maungataniwha, Hikurangi & Parahaki 94.0 FM 2002
Auckland Auckland Sky Tower 94.2 FM 2003
Coromandel Whangamatā Tirohanga Drive 93.1 FM
Waikato Hamilton Ruru 97.8 FM 1994
Bay of Plenty Tauranga Kopukairua 88.6 FM 1997
Whakatane Putauaki 104.1 FM 2016
Rotorua Rotorua Pukepoto 99.9 FM 1998
Taupo Taupō Whakaroa 88.8 FM 2000
Gisborne Gisborne Wheatstone Road 99.7 FM
Hawkes Bay Napier Mount Erin 98.3 FM 1999
Taranaki New Plymouth Mount Egmont 94.0 FM 1999
Whanganui Wanganui Bastia Hill 88.8 FM 2013
Manawatu Palmerston North Wharite 93.0 FM 2000
Kapiti Paraparaumu Forest Heights 97.5 FM 1999
Wairarapa Masterton Popoiti 95.9 FM 1999
Wellington Wellington Haywards & Kaukau 91.7 FM 2001

South Island frequencies

Market Location Transmitter Frequency Founding
Nelson Nelson Grampians 88.8 FM 1999
Marlborough Blenheim Wither Hills 104.9 FM 2009
Canterbury Christchurch Sugarloaf 88.9 FM 1999
Ashburton Ashburton Electricity Ashburton 93.3 FM
South Canterbury Timaru Mt Horrible 95.5 FM
North Otago Oamaru Cape Wanbrow 96.0 FM
Otago Dunedin Mount Cargill 91.8 FM 1999
Queenstown Wānaka Mt Maude 98.6 FM
Queenstown Peninsula Hill 95.2 FM 2000
Alexandra Obelisk 88.7 FM
Southland Invercargill Hedgehope 97.2 FM 1999

External links

References

  1. ^ a b "It's The Edge's birthday! Here's a look back at the past 25 years". The Edge. 8 August 2019. Retrieved 19 June 2021.
  2. ^ "Radio Scope Ratings April 2008". RadioScope. 4 April 2008.
  3. ^ "The Edge Network Audience Distribution vs. All Commercial Radio, Mon-Sun 6am-12pm". The Radio Bureau. 4 April 2008.
  4. ^ "ZM Network Audience Distribution vs. All Commercial Radio, Mon-Sun 6am-12pm". The Radio Bureau. 4 April 2008.
  5. ^ "Radio Chick Radio Ratings October 2007". YouTube. 25 October 2007.
  6. ^ "Radio New Zealand About Us". 28 November 2011.
  7. ^ "The Edge TV takes off". Stuff. 19 June 2014. Archived from the original on 12 November 2020. Retrieved 16 May 2021.
  8. ^ "Hot Off the Press Release: Edge TV to Go HD". ScreenScribe. 14 June 2019. Archived from the original on 3 July 2019. Retrieved 16 May 2021.
  9. ^ Downes, Siobhan (11 February 2020). "The Edge TV is coming back, Breeze TV to launch on Freeview". Stuff. Archived from the original on 10 February 2020. Retrieved 16 May 2021.
  10. ^ "MediaWorks TV arm sold to Discovery channel owner". Stuff. 7 September 2020. Archived from the original on 7 September 2020. Retrieved 7 September 2020.
  11. ^ "MediaWorks confirms sale of TV operations to Discovery Inc". Newshub. 7 September 2020. Archived from the original on 7 September 2020. Retrieved 7 September 2020.
  12. ^ Peacock, Colin (7 September 2020). "Global media giant set to be NZ's biggest private TV broadcaster". Radio New Zealand. Archived from the original on 7 September 2020. Retrieved 7 September 2020.
  13. ^ "Jay-Jay Harvey disappears from radio show and cancels book tour for two weeks". Stuff.co.nz. 28 October 2016. Retrieved 3 July 2017.
  14. ^ Harvey, Jay-Jay (2016). Life on the Edge : radio star reveals all – a memoir. Auckland: Allen and Unwin. ISBN 9781525231346. OCLC 963734552.
  15. ^ "Mike Puru signs off after 21 years at The Edge". 10 December 2015. Retrieved 3 July 2017.
  16. ^ "The Edge Breakfast Website". Retrieved 2 December 2018.
  17. ^ "The Edge Workday Website". Retrieved 2 December 2018.
  18. ^ "Jono and Ben move to The Edge as Mediaworks radio talent plays musical chairs". Stuff.co.nz. 30 November 2016. Retrieved 3 July 2016.
  19. ^ "The Edge Afternoons Website". Retrieved 2 December 2018.
  20. ^ "The Edge 30 Website". Retrieved 2 December 2018.
  21. ^ "The Edge Fresh 40 Website". Retrieved 2 December 2018.
  22. ^ "The Edge Mix Website". Retrieved 2 December 2018.
  23. ^ Ramsey, Teresa (4 November 2019). "Sharyn Casey puts out open casting call for Jono and Ben's replacement on The Edge". Stuff.co.nz. Retrieved 4 November 2019.
  24. ^ McConnell, Glenn (20 January 2020). "Meet ex-waiter Jayden King, the guy replacing Jono and Ben on The Edge". Stuff. Retrieved 4 July 2020.
  25. ^ McIvor, Kerry (8 October 2005). "Kerre Woodham: Crazy Frog caravan stunt pretty close to child abuse". The New Zealand Herald. Retrieved 22 August 2015.
  26. ^ NZ Girl Summerjam
  27. ^ Revenge is sweeter: The Edge Summer Jam Music Festival
  28. ^ Register of Radio Frequencies

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