History
2005–2011: Founding and popularity
The Escapist was conceived as a PDF-format magazine by Themis Media, whose president Alexander Macris had previously found success with its sister site WarCry Network. Editor-in-chief Julianne Greer had not been involved in the gaming industry before The Escapist, and had a background in marketing and new media.[5]
The premier issue featured pieces from well-known gaming-community authors including Jerry Holkins, Kieron Gillen, and John Scott Tynes. Following issues included work by Tom Chick, Allen Varney, Jim Rossignol and other top writers from in and outside the game industry, including a four-part piece by leading game designer Warren Spector.[6] According to Themis, by late 2006 the website had 150,000 monthly readers.[5] The website MMORPG.com noted that the webzine had become the "flagship brand" for Themis, which runs other websites and ventures related to the gaming industry, with the reputation of "a widely read and highly respected form of game journalism" and "paying writers top dollar".[6]
On July 9, 2007, the site relaunched with a completely new design, which also saw the end of the weekly PDF issues and a shift in layout to one more similar to other websites.[7] Although the weekly topic and publish schedule was retained, new regular content additions included more game reviews, editorial articles, conference coverage, and a relaunch of Shoot Club by Tom Chick.[8][non-primary source needed]
The most notable addition to the content lineup was Zero Punctuation, a weekly animated review series that led to a four-fold increase in web traffic.[9] Within the next four years, The Escapist contracted several creators including LoadingReadyRun, Miracle of Sound, and Bob "MovieBob" Chipman, as well as helping launch Extra Credits as a rebrand of its creators' videos.[citation needed]
In 2010, The Escapist launched a membership service called the Publisher's Club which for $20 a year removed advertisements from the site, conferred forum benefits and entry into special contests.[10][non-primary source needed]
2011–2018: Dispute and decline
Around the end of July 2011, there was a dispute between The Escapist and James Portnow, co-creator of Extra Credits.[11] After not being paid for months, the Extra Credits team needed to pay for surgery for their artist, Allison Theus. They began a charity fund on RocketHub, separate from The Escapist, and received substantially more money than was necessary for Theus's surgery. They planned to use this extra money to create a game publishing label, where the revenue would go directly into funding subsequent projects.[11][12] Alexander Macris, owner and co-founder of The Escapist, stated the money should have been used to create more episodes of Extra Credits for The Escapist and to compensate Themis Media for donation incentives, such as premium memberships and T-shirts.[13]
During the dispute, a number of other contracted creators spoke out in support of Extra Credits, relaying similar stories of mistreatment by the management. Among them were MovieBob, Jim Sterling, LoadingReadyRun, and the creators of No Right Answer.[citation needed] Later, those creators would also break ties with The Escapist, leaving Ben "Yahtzee" Croshaw as the sole contracted creator by 2017.[citation needed] As a result, Extra Credits broke ties with The Escapist, moving to Penny Arcade and later becoming independent.[citation needed]
Macris would later become involved with the sale of Themis Media to Alloy Digital, as well as supporting the Gamergate controversy in 2014 by openly adopting stricter policies.[14][clarification needed]
On November 15, 2012, it was announced that Themis Media had been acquired by Alloy Digital for an undisclosed sum.[15] For a few years afterwards, Alloy cross-promoted Smosh Games on The Escapist. In 2014, Alloy Digital merged with Break Media to form Defy Media,[16] with a consolidated portfolio that did not mention The Escapist.
On January 21, 2015, Defy Media announced it was cutting staff across a portfolio of its main sites including The Escapist, GameTrailers and GameFront.[17] In 2016, The Escapist laid off a 'number of employees' and shuttered its main office in Durham, North Carolina leaving the website's main operation out of Seattle.[18]
By late 2017, the site was reduced to Croshaw, a small streaming team and the editor-in-chief with the closure of the site seeming imminent as the community volunteers were the only contributors to the site besides Croshaw.[19]
2018–2022: Enthusiast and relaunch
In July 2018, The Escapist was purchased by Enthusiast Gaming, owner of Destructoid,[20] and a relaunch was announced with former editor-in-chief Russ Pitts at the helm.[21] These changes came into effect September 2018, along with a website name change to Escapist Magazine Volume Two.[22] The Big Picture, produced by MovieBob, was the first series to be officially relaunched alongside the continued Zero Punctuation.[23]
Following a Twitter exchange with Zoë Quinn over a now-deleted article about Gamergate, Russ Pitts announced he would be taking a "voluntary leave of absence" from The Escapist in February 2019.[24] Nick Calandra, who joined the site in 2019 as the Managing Director of Video, replaced Pitts as Editor-in-Chief in July 2019.[25]
In April 2020, the site name reverted to The Escapist. The site also launched The Escapist +, which allows readers to view the site without advertisements.[4] Management under Calandra saw a surge in original content as the site transitioned from a gaming news focus to gaming commentary. In October 2020, Bob Chipman's contract with The Escapist was not renewed.[26] Later in October, the Escapist Movies YouTube channel was relaunched.[27] In April 2021, the Escapist Plays YouTube Channel was relaunched as "The Escapist Live".[28] In May 2021, the Escapist Movies YouTube channel merges with the main Escapist YouTube channel.[29]
2022–present: Gamurs and Second Wind
Enthusiast Gaming sold the website to Gamurs Group in September 2022.[30] On November 6, 2023, Calandra alleged he was fired from Gamurs Group, citing "not achieving goals" as the justification.[31] The entire video team, including Croshaw,[31][32] subsequently resigned to form an employee-owned outlet titled Second Wind; Gamurs kept the rights to Zero Punctuation among other Escapist properties.[33]
