|Founder||Rob Stone, Jon Cohen|
|Based in||New York City|
The Fader is a magazine established in 1999 as an outlet for Cornerstone Agency, a marketing and public relations firm established by Rob Stone and Jon Cohen. The magazine covers music, style and culture.
It was the first print publication to be released on iTunes. It is owned by The Fader Media group, which also includes its website, thefader.com, as well as Fader films, Fader Label and Fader TV.
The magazine also hosts the Fader Fort, an annual invitation-only event at Austin, Texas's South by Southwest (SXSW). Since its founding in 2001, the four-day party features live performances. Fader Fort NYC is a party produced during the annual CMJ Music Marathon.
This [the free Fader iTunes download] is the first exclusive sponsorship deal to distribute a magazine on iTunes