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((More citations needed|date=December 2009))
((Nihongo|"'''The Japan That Can Say No: Why Japan Will Be First Among Equals'''"|「NO」と言える日本|"No" to Ieru Nihon))<ref>[https://www.amazon.com/Japan-That-First-Among-Equals/dp/0671758535 The Japan That Can Say No/Why Japan Will Be First Among Equals] [[Amazon.com]]</ref> is a 1989 essay originally co-authored by  [[Shintaro Ishihara]], the then [[Ministry of Transport (Japan)|Minister of Transport]] and a leading figure from the [[Liberal Democratic Party (Japan)|Liberal Democratic Party]] (LDP) who would become [[governor of Tokyo]] (1999-2012); and [[Sony]] co-founder and chairman [[Akio Morita]], in the climate of [[Japanese economic miracle|Japan's economic rise]]. It was famous for its critical examination of [[United States]] business practices, and for advocating Japan's taking a more [[Japan–United States relations|independent stance]] on many issues, from [[Economy of Japan|business]] to [[Foreign relations of Japan|foreign affairs]].<ref>[http://thomas.loc.gov/cgi-bin/query/z?r101:E14NO9-1: THE JAPAN THAT CAN SAY `NO' -- (ISHIHARA) (Extension of Remarks - November 14, 1989), Congressional record, thomas.loc.gov]((Dead link|date=August 2021 |bot=InternetArchiveBot |fix-attempted=yes ))</ref>

The title refers to the authors' vision—Ishihara's in particular—of a [[Japanese government]] that is more than a mere "[[Sycophancy|yes man]]" to the United States. Many unauthorized translations were made and circulated in the United States. The authorized 1991 [[Simon & Schuster]] English translation by Frank Baldwin (out of print) did not include the essays by Morita.
The book caused widespread controversy in the United States, and Morita distanced himself from the book.<ref>City Mayors [http://www.citymayors.com/mayors/tokyo_mayor.html Shintaro Ishihara Governor of Tokyo 7 September 2012] Retrieved on September 22, 2012</ref> The book also inspired the similarly themed ''[[China Can Say No]]'', a collection of essays published in 1996.

==Points asserted==
The work alternates between essays written by Ishihara and Morita.  The essays were based on various speeches given in the past.  In general, Ishihara's essays argue that Japan is a world power to be respected, and that Japanese need to assert themselves more when dealing with the U.S.  Morita's essays focus more on the tragic flaws of U.S. companies that will eventually lead to [[American Century|America's decline]], and what Japan can do to improve its image and position.

Here is a sampling of points they make:

===Ishihara's assertions===
====Japanese superiority====
* The world has come to depend on Japanese technology, especially in [[semiconductor]] production.
* Japan must use its technological superiority as a negotiating weapon.  It should even threaten to trade secrets with the [[Soviet Union]] as a bargaining tool against the US and refuse to sell components that go into US missiles.
* The quality of American goods is low because the level of the workers is low, while the superior [[Education in Japan|education of Japanese workers]] is a big advantage.
* The [[Yamato-damashii|Japanese character]] is innately superior to the character of Americans.

====Japanese assertiveness====
* [[Foreign relations of Japan|Japanese diplomats]] are not effective in dealing with westerners, so businessmen accustomed to dealing with foreigners should also take part in trade negotiations.
* Japan should end the [[Treaty of Mutual Cooperation and Security between the United States and Japan|U.S.-Japan security pact]] and defend itself, because this would cost less and end reliance on the U.S.

====Criticisms of America====
* Americans believe that the [[Caucasian race]] is superior since the modern era is dominated by the [[western world]], and this prejudice will hurt them in the end.
* Americans and [[Mission (Christian)|Christian missionaries]] try to erase local cultures and replace them with [[Western culture]]. (See ''[[Cultural imperialism]]'')
* Former [[History of United States imperialism|American colonies]] are rife with problems, while former [[History of Japanese imperialism|Japanese colonies]] are thriving.
* America's dropping of the [[atomic bomb]] on Japan and not [[Germany]] in [[World War II]] arose from [[racism]] because Germans are [[white people]] and Japanese are not.

===Morita's assertions===

====American business====
* American business focuses too much on money games like [[mergers and acquisitions]], and not enough on creating real goods and [[manufacturing]] power.
* American business focuses too much on short-term profits, such as moving manufacturing overseas, while sacrificing long term overall livelihood.
* American company executives receive too much income, which hurts their companies.
* Employees in Japanese companies form a tight community, so overall results are better.
* The [[trade surplus]] with the U.S. is caused by the lack of desirable products made in the U.S.
* U.S. businesses are strong in [[basic research]], but not in [[New product development|product development]] and [[marketing]].
* It is natural for the Japanese government to protect Japanese businesses, as it relies on their tax revenue.

====Japan's image and position====
* It is popular to bash Japan, and this is largely the fault of Japanese businessmen overseas who don't socialize with locals and become part of the local community.
* Japanese need to do more to adapt to [[Western culture]] and language when dealing with Americans in order to be understood (pointing out that foreigners from other countries have successfully integrated into U.S. society).
* The U.S.'s failure to recognize Japan's importance will hurt the U.S. and the [[world economy]].
* Japan must be conscious of its role as a world leader, and do its part to support the world economy.
* Japan must help build up [[Asia]] to strengthen its position as a regional economic leader.
* Japan must give more [[foreign aid]] if it wants to be a true world leader. He equates this with doing local [[community service]].

==Reception==
Daniel W. Drezner of ''[[Foreign Policy (magazine)|Foreign Policy]]'' ranked the book as one of the ten worst books about foreign policy, writing "Shintaro argued that Japan was destined to become the next great superpower.  Whoops."<ref>Drezner, Daniel W. "[https://foreignpolicy.com/2009/04/10/the-ten-worst-books-in-international-relations/ The ten worst books in international relations]." ''[[Foreign Policy (magazine)|Foreign Policy]]''. August 10, 2009. Retrieved on May 2, 2011.</ref>

A similar criticism appeared in a March 1990 newspaper, presenting a cartoon of Mount Fuji, symbolic of Japan and its purity, facing an overbearing and militaristic American soldier.  Mount Fuji is shown saying "Japan cannot say no," raising the question of whether the postwar period is really over, and suggesting that Japan wants to begin to fend for itself after depending on the US for support during the postwar years.<ref>((Cite book|title=The World Transformed|last=Hunt|first=Michael|publisher=Oxford|year=2004|location=New York City|pages=351))</ref>

==See also==
*[[Cultural imperialism]]
*[[Japanese nationalism]]
*[[Foreign relations of Japan]]
*''[[Foundations of Geopolitics]]''
*''[[China Can Say No]]''

==References==
((reflist))

((Portalbar|Japan|Books|United States|Politics))
((DEFAULTSORT:Japan That Can Say No))
[[Category:1989 essays]]
[[Category:Japanese books]]
[[Category:Japanese nationalism]]
[[Category:Shintaro Ishihara]]
[[Category:Books about nationalism]]
[[Category:Criticism of the United States]]

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