This article does not cite any sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.Find sources: "The Macintosh Way" – news · newspapers · books · scholar · JSTOR (November 2011) (Learn how and when to remove this template message)
 | |
| Author | Guy Kawasaki |
|---|---|
| Country | United States |
| Language | English |
| Genre | Non-fiction |
| Publisher | Scott, Foresman and Company |
Publication date | 1990 |
| ISBN | 0-673-46175-0 |
| OCLC | 19814888 |
| 338.7/61004165/0973 20 | |
| LC Class | HD9696.C64 A865 1990 |
| Followed by | Database 101 |
The Macintosh Way was the first book written by former Apple evangelist Guy Kawasaki. Subtitled "the art of guerrilla management", the book focused on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh.
The author wrote of the book on his website: "This book was my first child. I wrote it because I was bursting with idealistic and pure notions about how a company can change the world, and I wanted to spread the gospel." He re-acquired rights to it after it had gone out of print and released it online as a free download.
The book features a foreword by Jean-Louis Gassée.