The Men Who Built America (also known as The Innovators: The Men Who Built America in some international markets) is an eight-hour, four-part miniseriesdocudrama which was originally broadcast on the History Channel in autumn 2012, and on the History Channel UK in fall 2013. The series focuses on the lives of Cornelius Vanderbilt, John D. Rockefeller, Andrew Carnegie, J. P. Morgan, and Henry Ford. It tells how their industrial innovations and business empires revolutionized modern society. The series is directed by Patrick Reams and Ruán Magan and is narrated by Campbell Scott. It averaged 2.6 million total viewers (1.2 million adults 25–54 and 1 million adults 18–49) across four nights.
It is the first installment of the That Built franchise.
Rockefeller, Carnegie and Morgan team up to help elect William McKinley to the U.S. presidency by paying for his 1896 campaign, to avoid a possible attack on monopolies. However, fate intervenes when McKinley is suddenly assassinated, and Vice President Theodore Roosevelt assumes the presidency and promptly begins dissolving monopolies and trusts in America. Meanwhile, Morgan buys out Carnegie Steel to make Carnegie the richest man in the world, and Henry Ford designs an affordable automobile with his Model T and starts his own business, Ford Motor Company, which sets a new business model for companies to follow.
Reception
Neil Genzlinger from The New York Times observed that the series did not contain startling revelations about its principal subjects, although certainly gave them a modern-day relevance.[1]
Linda Holmes writing for NPR ridiculed the series for dull presentation, corny re-enactments and ineffective narration. She criticized the production for feeling "a lot like a tricked-out version of an elementary school filmstrip" and suggested that the series might be popular among those who accepted Donald Trump as one of the experts.[2]
Geoff Berkshire from Variety criticized the series for "overblown recreations backed by bombastic music, combined with tepid performances by the re-enactors and rudimentary writing". Mentioning the series' "ostentatious style [that] begins to grate within the first 30 minutes", he scorned "the talking heads [that] simply feel like filler" and the particular style of padding out the runtime when "the viewers are subjected to the customary recap of the previous segment after every ad break." He concluded that unlike the game-changing icons it intended to celebrate, the series failed to leave its mark.[3]
Verne Gay from Newsday gave the series "C" grade for "self-serving, obvious or of the fortune cookie variety" tips dispensed by the guests and for the lack of subtlety and historic context. On another hand, he praised the well-produced, although often static, recreations.[4]
On Metacritic the series has a score of 60 out of 100, based on 4 critics, indicating "mixed or average reviews".[5]
Home media release
The miniseries has been released by The History Channel on January 22, 2013, in a three-disc set in both DVD and Blu-ray Disc formats.[6]
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