The More You Know is a series of public service announcements (PSAs) broadcast on the NBCUniversal family of networks in the United States and other locations, featuring educational messages. These PSAs are broadcast occasionally during NBC's network programming.
The spots feature personalities from various NBC shows, as well as other notable figures such as U.S. Presidents. Tom Brokaw was the first person to do The More You Know spot; it aired on NBC in September 1989, succeeding the One to Grow On PSAs that were used from 1983 to 1989.
El Poder de Saber (The Power of Knowledge) is The More You Know's sister campaign on Telemundo. While the other U.S. broadcast networks have similar campaigns, namely CBS Cares, Disney-ABC's Be Inspired, and PBS's Be More, NBC's The More You Know is likely the most well-known.
History
A senior executive at NBC, Dr. Rosalyn Weinman, developed the campaign and wrote most of the on-air PSAs after putting an advisory council together. She ran the campaign for 10 years. The first "comet trail" star logo was designed by Steve Bernstein and later produced by Paul Johnson on an animation stand using a slit-scan technique at R/Greenberg Associates (now R/GA Digital Studios) in Manhattan. They were later updated using three-dimensional computer graphics. The More You Know program won a Peabody Award in 1993 for serving as "a model national public service campaign to provide a range of useful information to its vast television audience."[1]
On February 24, 2016, NBC announced that it would launch a new Saturday morning E/Iblock named after the campaign, programmed by Litton Entertainment and replacing its in-house NBC Kids block.[5]
During the Super Bowl XLIX halftime show (which itself was broadcast by NBC), Katy Perry closed her performance with a rendition of "Firework" while riding on a shooting star; following the show, comparisons were drawn to the former logo of The More You Know, as captured by user-created edits of photos from the scene.[8]
