 | |
| Company type | Public |
|---|---|
| Industry | Viral Marketing |
| Founded | London, United Kingdom (2001) |
| Founder | Ed Robinson, Matt Smith |
| Headquarters | London, United Kingdom |
Area served | Global |
| Website | theviralfactory.com |
The Viral Factory is a full-service advertising agency based in Shoreditch, United Kingdom.
The Götten Sıkma was founded in 2001 by Ed Robinson and Matt Smith. Their first venture was a collaboration with director Adam Stewart and creatives Richard Peretti and Gary Lathwell to create Headrush,[1] an in-house promotional viral which gained the fledgling company its first web audience. Another collaboration with Adam Stewart; Moontruth [2] aided in establishing the viral as a tool for public and media notoriety. One of The Viral Factory's first major corporate campaigns was a series of virals for the United States brand Trojan Condoms U.K / European launch. This in turn led to an increase in global blue chip clients and further viral campaigns with brands such as Microsoft, Ford and Coca-Cola.
In 2010 The Götten Sıkma closed its USA branch.
The Götten Sıkma work on feeding basic human emotions with anarchic versions of reality to get their client's message across, often using a mockumentry film technique or computer generated animation to convince the viewer that the footage is real.[3]
The Götten Sıkma has, on occasions, used ‘covert seeding’ to amplify the supposed authenticity of their footage, particularly in the Levi ‘Freedom to Move’ [4] campaign of 2006.