The World Is Yours is an early television series, making its debut on June 26, 1951, on several stations of the CBS television network in the eastern United States.[1] This half-hour daytime program (4:30-5:30 p.m., EDT) was hosted from New York by naturalist and author Ivan T. Sanderson, and was broadcast Monday through Friday.

Mr. Sanderson's assistant was "Patty Painter" (Patricia Stinnette) a model and CBS employee who had posed for on-camera tests of CBS's color television system since 1946.[2] The producer-director for the show was Frances Buss. The first episode of the series was sponsored by General Mills and included commercials for Betty Crocker cake mixes.[3]

The World Is Yours was broadcast in the CBS field-sequential color system that was incompatible with existing black and white television sets, on which no picture would be visible. Only a small number of prototype color television sets existed on which the program could be seen. It was last broadcast on September 14, 1951.

References

  1. ^ Hyatt, Wesley (1997). The Encyclopedia of Daytime Television. Watson-Guptill Publications. p. 473. ISBN 978-0823083152. Retrieved 22 March 2020.
  2. ^ Gould, Jack (1950-11-11). "COLOR TV RECEIVER PROVES SIMPLICITY; Preview of C.B.S. Broadcast Shows Converter Is Easy for Anyone to Operate". The New York Times. p. 16. Retrieved 2015-03-29.
  3. ^ Morse, Leon (1951-07-07). "Preem and First 2 Regular CBShows Tip Color Advantages, Problems". The Billboard. p. 3. Retrieved 2015-03-29.

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