Them
Logo since 2022
Type of site
Online magazine
Available inEnglish
FoundedOctober 2017
OwnerCondé Nast
EditorSarah Burke
URLthem.us
CommercialYes
Current statusActive

Them is an American online LGBT magazine launched in October 2017 by Phillip Picardi and owned by Condé Nast.[1][2][3] Its coverage includes LGBT culture, fashion, and politics.[4][5]

History

In 2017 Picardi, then the director of Teen Vogue, proposed to Anna Wintour, Condé Nast's artistic director, that the company create an online, LGBT-focused media platform.[6] Founding editors included Meredith Talusan, Tyler Ford, and James Clarizio,[2][7] and launch partners included Burberry, Google, Lyft, and GLAAD.[8][9]

Upon the website's launch, there was some controversy over its naming, which some considered to be "othering".[10] The name is derived from the singular them pronoun,[11] emphasizing a gender neutral approach including in its fashion coverage.[12][13]

Picardi left Them and Condé Nast in the fall of 2018 to begin working as editor-in-chief of Out magazine.[14][15] Whembley Sewell was named the new executive editor in 2019.[15][16] In October 2021, Sarah Burke became the new editor-in-chief of Them.[16][17]

In 2020, Them hosted two virtual Pride Month events, Themfest and Out Now Live.[18][19] Out Now Live, its June 2020 virtual gay pride event, included speeches, LGBT history and musical performances.[4][20] It was produced in collaboration with Pitchfork.[19][20]

See also

References

  1. ^ Morrison, Cassidy (October 9, 2017). "Condé Nast Launches LGBTQ Publication "Them"". V Magazine. Retrieved October 18, 2021.
  2. ^ a b Diamond, Amelia (2017-12-15). "Them: the New, LGBTQ Publication at Condé Nast". Man Repeller. Retrieved 2019-12-05.
  3. ^ Wiedeman, Reeves (2020-01-17). "Hit by the changing media landscape, Condé Nast scrambles to stay in vogue". The Sydney Morning Herald. Retrieved 2021-10-18. ...Them aspires to be a stylish destination for queer young people.
  4. ^ a b II, Louis Lucero (2020-06-13). "Celebrate Pride With Town Halls and Club Beats". The New York Times. ISSN 0362-4331. Retrieved 2021-10-18.
  5. ^ "コンデナストがLGBTQプラットフォーム「them」立ち上げ". FashionSnap.com (in Japanese). 2017-10-27. Retrieved 2021-10-18.
  6. ^ Smith, Raven (2018-06-29). "'What makes it Them is us.'". System Magazine. Archived from the original on 2019-12-05. Retrieved 2019-12-05.
  7. ^ Brannigan, Maura. "Condé Nast to Launch New LGBTQ-Focused Media Platform, 'Them'". Fashionista. Retrieved 2019-12-05.
  8. ^ Morris, Chris (2017-10-10). "Name of Conde Nast's New LGBTQ Publication Falls Flat". Fortune. Retrieved 2019-12-05.
  9. ^ Ember, Sydney (2018-03-03). "Condé Nast's 26-Year-Old Man of the Moment". The New York Times. ISSN 0362-4331. Retrieved 2021-10-18.
  10. ^ Finkelstein, Elaina (2017-11-01). "New Condé Nast 'Them.' website sparks controversy after launch". WJLA. Retrieved 2021-03-08.
  11. ^ Silva, Emma (October 26, 2017). "Condé Nast Launches them, New LGBTQ Media Platform". Folio: Magazine.
  12. ^ Anderson, Tre’vell (November 14, 2017). "#GayMediaSoWhite no more? Two new digital magazines signal a more diverse LGBTQ media". Los Angeles Times. Retrieved October 18, 2021.
  13. ^ "Are you one of us? Condé Nast lança Them, publicação multiplataforma voltada para o público LGBTQ". Universo Online (in Brazilian Portuguese). 2017-10-05. Retrieved 2021-10-18.
  14. ^ Yar, Sanam (2019-12-13). "Out Magazine Sheds Top Editor and Staff". The New York Times. ISSN 0362-4331. Retrieved 2021-10-18.
  15. ^ a b Jerde, Sara (2019-01-08). "Condé Nast Names New Executive Editor for LGBTQ+ Brand, Them". Adweek. Retrieved 2019-12-05.
  16. ^ a b Drohan, Freya (October 4, 2021). "Daily News: Meet Condé Nast's Newest EIC..." Daily Front Row. Retrieved October 18, 2021.
  17. ^ Hopkins, Kathryn (October 11, 2021). "2021 Media Moves: Layoffs at Genius Media and More". Women's Wear Daily. Retrieved October 18, 2021.
  18. ^ Salam, Maya (2020-06-24). "Your 2020 Virtual Pride Guide". The New York Times. ISSN 0362-4331. Retrieved 2021-10-18.
  19. ^ a b Shadel, JD (June 3, 2020). "10 Pride events you can attend from home, from underground Zoom parties to a virtual Pridemobile". The Washington Post. Retrieved October 18, 2021.
  20. ^ a b Assunção, Muri (Jun 13, 2020). "Pride must go on: A virtual guide to celebrate LGBTQ Pride month". New York Daily News. Retrieved 2021-10-18.

External links

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