"This Head I Hold" | |
---|---|
Single by Electric Guest | |
from the album Mondo | |
Released | January 4, 2012 |
Recorded | 2006 |
Length | 2:56 |
Label | Downtown Records |
Songwriter(s) | Rory Uphold, Asa Taccone, Matthew Compton, Danger Mouse |
Producer(s) | Danger Mouse |
"This Head I Hold" is the first single from Electric Guest's debut album Mondo. It was one of the best-selling singles in France of 2012.
Taccone said the song was conceived as a "constant reminder that you don’t have to follow in the steps of whatever kind of culture you’re a part of or whatever your society says you should or shouldn’t do."[1] Taccone presented the demo to his friend, Brian Burton, with plans to give the song to a woman.[2] Burton, however, insisted that it was too good to give away.[2]
On January 4, 2012, the band released a promotional video featuring the band playing the song live on stage.[3] In advance of the album's release, they released a second video built around the narrative of a talent competition and a desert expedition.[3] It was directed by Keith Schofield.[4]
Entertainment Weekly called it "all winking falsetto and retro swagger" that made "'hammock funk...the best new micro genre of the season."[8] The Canberra Times said the song "seems to have been designed specifically to get you on your feet."[9]
"This Head I Hold" was used in IKEA's 2014 'Every Meal is a Special Occasion' ad.[10] The song was also used in the 2014 film Annie.