2007 single by Melanie C
"This Time" is a song by British singer-songwriter Melanie C. It was released as the fourth and final international single from the album, This Time, released in the United Kingdom the same week the Spice Girls re-united for the world tour in Los Angeles, California.
Written by Adam Argyle, the single was released on 12 October 2007 in Germany, Switzerland and Austria and on October 22, 2007 in UK. Melanie re-recorded this track for a new single version. The single features a B-side track called "We Love to Entertain You" which was used for 2007's Pro7 Starforce campaign in Germany. A video with Melanie performing "We Love to Entertain You" was shown on the Pro7 trailers in 2008. "This Time" has sold over 100,000 copies worldwide.[citation needed].
Music video
The original video shoot for the song was cancelled in August 2007, due to the death of video director Tim Royes. Melanie filmed the video in September 2007 with Tim's friend & director Adrian Moat, as a tribute to the late video director.[1]
The video started with Melanie sitting on a chair with a spotlight directed to her. As she started singing the chorus of the song "This Time", she stood up and followed the light that was directed to her. In the second verse, Melanie was seen lying on the floor and she stood up once again to follow the light. As the bridge of the song kicked in, Melanie turned her back on the light and started running. At the end of the music video, the light faded away as Melanie got close to the light.
The music video was premiered on September 21, 2007 on Melanie C's official website. In the first day of its release, music video become "The Most Viewed: Music Video" on YouTube chart.
We Love To Entertain You - B-Side
The single features a B-side track called "We Love to Entertain You", which was a reworked version of We Love, the theme song used for 2007's Pro7 Starforce campaign in Germany. In the summer of 2010, there was an online competition for fans to submit a video for the song, and the winner would get their video uploaded onto Melanie C's YouTube channel. The winner was Joana Valentina,[3] and another video was uploaded featuring all the contest entries and a cameo from Chisholm herself at the end.[4]
