Titletown District
Titletown District logo
View of a three-story brick and glass building with a large gold sign saying Titletown on the roof
Titletown Tech Building in the District
LocationAshwaubenon, Wisconsin
Coordinates44°30′14″N 88°4′2″W / 44.50389°N 88.06722°W / 44.50389; -88.06722Coordinates: 44°30′14″N 88°4′2″W / 44.50389°N 88.06722°W / 44.50389; -88.06722
  • 1065 Lombardi Ave.
  • Green Bay, Wisconsin 54304
Opening dateSummer 2017
OwnerGreen Bay Packers
No. of anchor tenants3
Public transit accessGreen Bay Metro

The Titletown District, also known as the Titletown Entertainment District or simply Titletown, is a mixed-use development located on 45 acres (18 ha) of land adjacent to Lambeau Field in Ashwaubenon, Wisconsin. The district, which opened in 2017, was developed by the Green Bay Packers as a destination that will support tourism by providing year-round activities for local residents and tourists, gameday activities, as well as provide a local shopping and entertainment destination.[1] As of June 2018, the district, which includes a 10-acre (4.0 ha) park and plaza, is anchored by a Hinterland Brewery, a Lodge Kohler hotel, a sledding hill, and a Bellin Health clinic.[1][2] In November 2018, Titletown opened a seasonal ice rink and ice lounge.[3]


Ariens Hill during the summer. In the winter the hill is converted to a tubing hill.
Ariens Hill during the summer. In the winter the hill is converted to a tubing hill.

The Packers announced the project in August 2015, describing Titletown as "one of the most aggressive real estate developments in all of professional sports" and projecting that the first phase of construction would be complete by the beginning of the 2017 NFL season.[4][5] Before the construction project broke ground, the Packers indicated that they were already looking at expanding the project to include more townhouses.[6] Local businesses expressed cautious optimism about the potential economic impact of the new development on businesses in the rest of Green Bay.[7] The hotel and sports medicine clinic opened in the summer of 2017, while a seasonal skating rink and the Ariens Hill tubing run opened in November of that year.[8][9][10]

Plans for Phase 2 were announced by the Packers on October 3, 2018. The plan will add the residential and office elements to the project including up to 150 apartment building units, 70-90 townhomes available for ownership and 130,000SF of mixed-use office space above retail and restaurant space in a four to five story building.[11] The Ashwaubenon village board unanimously approved the plan on December 18, 2018.[12] Construction will begin in the spring of 2019, and by the summer of 2020, the office building and some of the first residences are expected to be finished. Residential developers are Titletown Development in conjunction with GK Titletown Developers, LLC. The apartment unit developers are NBBJ with Humphreys and Partners Architects serving as architect of record. The townhome architects are KTGY Architecture + Planning. Commercial Horizons will design the office building with architecture firm Performa, Inc.[13]

See also


  1. ^ a b Kass, Mark (1 December 2017). "Scenes from Titletown's skating rink debut and new light show at Lambeau Field". Milwaukee Business Journal. American City Business Journals. Archived from the original on 24 October 2020. Retrieved 24 October 2020.((cite news)): CS1 maint: unfit URL (link)
  2. ^ Ryman, Richard (21 December 2017). "Packers open Ariens Hill tubing run in Titletown District". Green Bay Press Gazette. USA Today Network. Retrieved 24 October 2020.
  3. ^ Ryman, Richard. "Packers' Titletown District ice rink opens Saturday", Green Bay Press-Gazette, November 13, 2018.
  4. ^ Ketchman, Vic (August 20, 2015), "Lambeau Field gives birth to 'Titletown District'", Green Bay Packers, archived from the original on 2017-09-11, retrieved June 14, 2018
  5. ^ Ryman, Richard (August 21, 2015), "10-acre plaza heart of Titletown District", Green Bay Press-Gazette, retrieved June 14, 2018
  6. ^ Ryman, Richard (October 1, 2015), "Packers may expand Titletown District", Green Bay Press-Gazette, retrieved June 14, 2018
  7. ^ Ryman, Richard (September 8, 2015), "Titletown District could boost business sales", Green Bay Press-Gazette, retrieved June 14, 2018
  8. ^ Murray, Patty (November 30, 2017), "Packers Open New Part Of Titletown District", Wisconsin Public Radio, retrieved June 21, 2018
  9. ^ Ryman, Richard (November 21, 2017), "Packers' Titletown District will become a winter wonderland next week", Green Bay Press-Gazette, retrieved June 22, 2018
  10. ^ Ryman, Richard (December 21, 2017), "Packers open Ariens Hill tubing run in Titletown District", Green Bay Press-Gazette, retrieved June 22, 2018
  11. ^ Green Bay Packers' Titletown Development formally announces plans for Titletown's Phase 2
  12. ^ Boneske, Kevin (21 December 2018). "Planned Unit Development approved for Phase II of Titletown District". The Press Times. Retrieved 2 February 2019.
  13. ^ Steele, Jeffrey (30 January 2019). "Green Bay Packers Moving On Game Plan For Titletown Phase 2". Forbes. Retrieved 2 February 2019.