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Total Beauty Media, based in Los Angeles, operates totalbeauty.com, which provides beauty tips, news, reviews, and reporting on beauty industry trends.[1]

History

The company was founded in 2007 by Emrah Kovacoglu, a former Procter & Gamble digital media executive.

By February 2008, the company raised $10 million from Wallington Investments and U.S. Venture Partners.

In August 2010, it acquired LimeLife.[2] In 2012, it launched a web show.[3]

In March 2015, the company was acquired by Evolve Media.[4]

References

  1. ^ "Beauty and the blog". The Economist. March 25, 2008.
  2. ^ Schonfeld, Erick (August 18, 2010). "Total Beauty Adds Women's Lifestyle Portal LimeLife to its Fashion Empire". TechCrunch.
  3. ^ Shields, Mike (February 13, 2012). "Total Beauty Media to Launch Live Web Show". Adweek.
  4. ^ "Evolve Media Continues Expansion with Acquisition of Total Beauty Media Group" (Press release). Business Wire. March 5, 2015.

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