"Touch"
Single by Little Mix
from the album Glory Days
Released9 December 2016 (2016-12-09)
Genre
Length3:33
LabelSyco
Songwriter(s)
Producer(s)
Little Mix singles chronology
"Shout Out to My Ex"
(2016) 		"Touch"
(2016) 		"No More Sad Songs"
(2017)
Kid Ink singles chronology
"I Love You"
(2017) 		"Touch"
(2017) 		"F with U"
(2017)
Music video
"Touch" on YouTube

"Touch" is a song by British girl group Little Mix. The song was originally released as a promotional single before being announced as the second single from the group's fourth studio album Glory Days (2016).[1] A remix of the song featuring American rapper Kid Ink, is featured on the album reissue, Glory Days: The Platinum Edition.

Musically Touch, is a dance pop track with elements of tropical house. It received positive reviews from critics, with praise given to its empowering message about being in tune with your sexuality and feeling confident in your own skin.[2] It has since been cited as a gay anthem, and a fan favourite single amongst their discography. [3] It was a contender for the UK's Christmas number one single, later reaching number four on the UK Singles Chart, becoming the group's tenth top ten single in the country.[4] The song was ranked by Phil Wang, as the "greatest pop song of the 21st century".[5]

The song also reached the top ten in Ireland and the top twenty in Australia and Mexico, and charted in ten other countries including Hungary and New Zealand. It has since been certified double platinum in the United Kingdom, Brazil and Australia, and has received one platinum and four other gold music certifications in other countries. The song was nominated for British Single of the Year and Best British Video of the Year at the 2018 Brit Awards.[6]

Background and release

Preceding the release of Glory Days, "Touch" was released as the fourth promotional single on 15 November 2016.[7] On 5 December 2016, Little Mix announced that the song would become their second single from the album and was later released on 9 December 2016.[8] On 28 February 2017, a remix featuring Kid Ink was also made available.[9]

Composition and critical reception

"Touch" is a dance-pop[10] and tropical house[11][12] song. The song has been described a "club anthem" by several critics.[who?] Lewis Corner from Digital Spy gave the song a positive review, describing it as "more than ready for the dancefloor with dancehall vibes, bouncy beats and an infectious chorus that's enough to take over the whole of your body."[13]

Zoe Briggs from OK! magazine commented: "Sending social media into a total meltdown with the music release, Little Mix fans are happy to see The X Factor winners doing what they do best. However, after being labelled as one of their sexiest music videos yet, Perrie Edwards has continued to cause controversy with her fashion choices."[14] Glamour praised the video: "Perrie, Jesy, Leigh Anne and Jade can all be seen showing off some pretty excellent dance moves as they are joined with a load of hot banking dancers. It's a tough job, eh girls?"[15]

The song was ranked as one of the most underrated pop songs of 2016 by Billboard.[16]

In 2021, "Touch" was named by BuzzFeed as a gay anthem.[17]

Attitude named the song #2 on their list of 32 greatest Little Mix singles of all time stating "‘Touch is a club staple as well as a genuine all round crowd pleaser. Everything from MNEK’s sublime production, to the sensual verses, as well as the euphoric “golden” middle 8, makes listening to 'Touch' a truly religious experience."[18]

Music video

The music video was released to Little Mix's YouTube account on 19 January 2017. The video was directed by Director X and Parris Goebel. The video takes place at a colourful maze, where the girls perform choreography with their male dancers.[19] The music video was ranked as one of the sexiest music videos of 2017 by MTV.[20]

Promotion and live performances

On 5 December 2016, Little Mix announced via their social media that "Touch" would be the second single from Glory Days.[21] The song was performed as a medley with "Oops", featuring Charlie Puth, on 11 December 2016 on The X Factor UK to coincide with the fifth anniversary of Little Mix winning the show. The band started off by performing the intro of the acoustic version of the song before switching to the original version of the song for the chorus.[citation needed] Little Mix performed "Touch" on the Today Show in the US on 28 February 2017 and on The Late Late Show with James Corden on 28 March 2017.[22][23] The group performed the song with modified lyrics at the 2017 Kids' Choice Awards as a medley with their song "Shout Out to My Ex" on 11 March 2017.[24] On 19 April 2020, the group performed an acoustic version of the song on the UK exclusive broadcast of the One World: Together at Home concert.[25]

On 1 February 2017, the group posted behind the scenes footage of their "Touch" music video shoot on YouTube.[26] The group released a maze game inspired by the song's music video with the song playing all throughout the game to celebrate their nomination for British Artist Video Of The Year at the 2018 Brit Awards.[27]

Chart performance

Before "Touch" was released as the second single from the album, it debuted at number 62 on the UK Singles Chart. The song re-entered the charts at number 23 following its official release,[28] and the following week the song peaked at number four, where it stayed for three weeks, becoming the group's tenth top-ten single in the UK.[29] As of June 2019, it ranked as the seventh-best selling single by a girl group in the United Kingdom.[30]

Elsewhere "Touch" debuted within the top five in Scotland and Ireland and the top twenty in Australia. It charted in a further ten other countries including Canada and the Netherlands.

Charts

Certifications

Region Certification Certified units/sales
Australia (ARIA)[52] 2× Platinum 140,000‡
Belgium (BEA)[53] Gold 10,000‡
Brazil (Pro-Música Brasil)[54] 2× Platinum 120,000‡
Canada (Music Canada)[55] Platinum 80,000‡
Italy (FIMI)[56] Gold 25,000‡
Netherlands (NVPI)[57] Gold 20,000‡
New Zealand (RMNZ)[58] Gold 15,000‡
Poland (ZPAV)[59] Gold 25,000‡
United Kingdom (BPI)[60] 3× Platinum 1,800,000‡

‡ Sales+streaming figures based on certification alone.

Cover versions

Release history

Release dates and formats for "Touch"
Region Date Format Label Ref.
United Kingdom 9 December 2016 Contemporary hit radio
[66]
Italy 27 January 2017 Sony [67]

References

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  2. ^ "Little Mix's Single "Touch" Just Got a Major Upgrade". Teen Vogue. 3 March 2017. Retrieved 27 June 2022.
  3. ^ "MNEK's biggest singles he's worked on for other artists". www.officialcharts.com. Retrieved 23 October 2022.
  4. ^ "Little Mix's Touch is the UK's top trending song this week". www.officialcharts.com. Retrieved 27 June 2022.
  5. ^ "'Touch by Little Mix might be the greatest pop song of the 21st century': Phil Wang's honest playlist | Phil Wang | The Guardian". amp.theguardian.com. Retrieved 4 September 2023.
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  8. ^ Corner, Lewis (5 December 2016). "Little Mix confirm their next single, and it's a banger". Digital Spy. United Kingdom: Hearst Corporation. Archived from the original on 6 December 2016. Retrieved 6 December 2016.
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