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Toy Kingdom
Company typeSubsidiary
IndustryRetail
Founded1991
HeadquartersSM Retail Headquarters, J.W. Diokno Boulevard corner Bayshore Ave. MOA Complex, Pasay City, Philippines
Area served
Nationwide
ProductsToys
OwnerSM Retail
Number of employees
59,000
Websitetoykingdom.ph

International Toyworld Inc., doing business as Toy Kingdom, is a large toy store chain owned and developed by the SM Group by the late Chinese Filipino taipan, Henry Sy, Sr.. It features a variety of toys, gizmos & gadgets. The first branch opened at SM Megamall in 1991. Now more than 20 branches are opened inside and outside SM Supermalls. Aside from the regular Toy Kingdom stores, SM Stores have smaller toy sections called Toy Kingdom Express.

Toy Kingdom's main rivals in the Philippines are Toys "R" Us (located at several Robinsons Malls, and Ayala Malls)[1] and ToyTown (with branches at Glorietta, Festival Alabang, and Market! Market!). Kidz Station (with three locations in Makati and one at the Shangri-La Plaza in Mandaluyong) was also a rival store until Toys "R" Us acquired them on November 2010.

Toy Kingdom holds the biennial major event Toy Expo Philippines, which gathers toy brands to showcase their latest offerings through exhibit set-ups and activities. A free-admission event, usually held during August at the SMX Convention Center in the Mall of Asia Complex, Toy Expo Philippines started in 2012.[2][3][4][5] It held its 4th edition in 2018 from August 24 to 26 participated by brands such as Peppa Pig, My Little Pony, Play-Doh, Shopkins, Littlest Pet Shop, PAW Patrol, Super Wings, and many more.[6]

On March 16 and 17, 2020, Toy Kingdom closed down its stores and pause operations in Metro Manila, Luzon and Cagayan de Oro due to the implementation of the community quarantine and the enhanced community quarantine caused by the COVID-19 pandemic in the country. However, from March 18 to 20, 2020, all Toy Kingdom stores nationwide along with other online stores in Lazada and Metromart are also closed.[7][8][9][10]

Toy Kingdom Amazing Card

It is a loyalty program in which members get to earn rewards points, big savings, and are entitled to exclusive privileges throughout the membership period. Simply avail the Toy Kingdom Amazing Kit at any Toy Kingdom mall branch, fill up and submit the membership form, and get your Toy Kingdom Amazing Card once the payment has been completed.

See also

References

  1. ^ Toys "R" Us Philippines locations
  2. ^ "TOY KINGDOM'S TOY EXPO 2012". Mommy Fleur. August 29, 2012.
  3. ^ "TOY EXPO PHILIPPINES 2014". Toy Kingdom.
  4. ^ "Toy Kingdom Toy Expo Philippines 2014". YouTube: ToyKingdomPH. August 14, 2014.
  5. ^ "TOY EXPO 2016". Toy Kingdom.
  6. ^ "Amazing toy expo". The Manila Standard. August 22, 2018.
  7. ^ "Toy Kingdom stores in Metro Manila are temporarily closed starting March 16, 2020, until further notice". Facebook: ToyKingdomPH. Retrieved March 16, 2020.
  8. ^ "Toy Kingdom: We're temporarily closing all our stores in Metro Manila, Luzon and Cagayan de Oro to keep everyone safe". Facebook: ToyKingdomPH. March 17, 2020.
  9. ^ "We are temporarily closing the Toy Kingdom flagship store in Lazada due to the Enhance Community Quarantine in the entire Luzon, including Metro Manila". Facebook: ToyKingdomPH. Retrieved March 18, 2020.
  10. ^ "To keep you our customers and staff safe from the threats of COVID-19, all Toy Kingdom stores nationwide will be temporarily closed until furter notice". Facebook: ToyKingdomPH. March 20, 2020.

External links

SM Prime
Categories