The Amazon Treasure Truck
FoundedJune 25, 2015; 6 years ago (2015-06-25)
Areas served
US and UK
OwnerAmazon
WebsiteTreasure Truck (US)
Treasure Truck (UK)

Treasure Truck is a free subscription-based service offered to Amazon customers in the US and UK. It notifies subscribers of hand selected offers and experiences via SMS.[1]

History

The first Treasure Truck was released in Amazon's hometown of Seattle in June 2015.[2] Initially, Treasure Truck offered one item at a time, which customers ordered using the Amazon app and picked up at a designated location the same day.[3] As part of a holiday promotion, Seattle Seahawks player Marshawn Lynch drove the Treasure Truck around Seattle in December 2016 selling a limited-edition beast-mode Echo.[4] In December 2017, two cities in the United Kingdom became the first international locations for the Treasure Truck program.[5] Each Treasure Truck was active up to 5 days per week.[6]

Shift to delivery

After pausing offers during the COVID-19 pandemic, Treasure Truck resumed offers in both the US and UK in August and September of 2020, respectively, with a new fulfilment model. Customers still order through the Amazon app or website, but items are now shipped to their homes directly, instead of requiring pickup.[7]

Expansion

In April 2021, Treasure Truck expanded its availability to serve more customers across the US and UK.[8] [9]

Areas served

Locale Notes
United States Treasure Truck offers are available to customers throughout the contiguous US, however it is not available to customers in Alaska, Hawaii, or U.S. territories.[10]
United Kingdom Treasure Truck offers are available to customers throughout the UK, however it is not available to customers in British Overseas territories, Crown dependencies, and British Forces territories.[11]

Offers

Treasure Truck's one-day offers include popular, trending, or interesting products from a wide variety of product categories. Previous offers have included housewares, tech gadgets, smart home devices, outdoor gear, beauty items, games, and toys.[12]


References

  1. ^ Waite-Taylor, Eva (1 February 2021). "What is Amazon's Treasure Truck? Everything you need to know about the retailer's deals". CNET. The Independent. Retrieved 1 May 2021.
  2. ^ Welch, Chris (25 June 2015). "Amazon's Treasure Truck will drive around Seattle with exclusive discounts". The Verge. Vox Media. Retrieved 1 January 2018.
  3. ^ Tuttle, Brad (25 June 2015). "Amazon's New 'Treasure Truck' Will Sell One Discounted Item Daily". Money. Time Inc. Archived from the original on June 28, 2015. Retrieved 1 January 2018.
  4. ^ Guthrie, Brinke (4 December 2016). "Marshawn Lynch is projecting his inner Santa with Amazon's Treasure Truck". Digital Trends. Retrieved 1 January 2017.
  5. ^ Summers, Nick (1 December 2017). "Amazon's Treasure Truck brings deals on wheels to the UK". Engadget. Oath Inc. Retrieved 1 January 2018.
  6. ^ Eldredge, Barbara (19 October 2017). "Amazon Treasure Truck now in 32 U.S. cities". Curbed. Vox Media. Retrieved 1 January 2018.
  7. ^ "Treasure Truck US: How It Works". www.amazon.com. Retrieved 2021-05-10.
  8. ^ "Treasure Truck US: How It Works". www.amazon.com. Retrieved 2021-05-10.
  9. ^ "Treasure Truck UK: How It Works". www.amazon.com. Retrieved 2021-05-26.
  10. ^ "Treasure Truck US: How It Works". www.amazon.com. Retrieved 2021-05-10.
  11. ^ "Treasure Truck UK: How It Works". www.amazon.com. Retrieved 2021-05-26.
  12. ^ "Treasure Truck US: About Us". www.amazon.com. Retrieved 2021-05-10.