Trebel is an on-demand music download and discovery platform developed by M&M Media Inc. The company's business model aims to combat digital music piracy by giving users access to on-demand music at no cost while delivering fair compensation to artists and music rights holders.[1]
Trebel was initially released in 2015 under the name Project Carmen to students at Ohio State, Santa Monica College, Cal State Fullerton, UCLA and Long Beach State.[2] In its original incarnation, the service planned to target students at 3,000 universities and 30,000 high schools in the United States.[3] A beta version of the app was introduced in 2016 with content from Universal Music Group and Warner Music Group.[4]
Trebel has a patent that allows it to market itself as the only international music service in which users can legally download music and listen to it offline for free.[5][6]
As of March 2023, Trebel has a catalog of 75 million songs from record labels such as Universal Music Group, Sony Music Entertainment, Warner Music Group and hundreds of independent labels.[7][8]
Trebel is based in Stamford, Connecticut.[9] with additional locations in Mexico City, Jakarta, Bogota, Los Angeles and Miami. The app is available in the Apple App Store, Google Play Store, and Huawei App Gallery.[5][10][11]
Trebel offers unlimited music downloads that are playable in the app by registered users only.[12] Offline listening is free to all users and not blocked by a paywall.[13] Users can search for music based on song, artist, album, browsing friends' recent activity, and through other users' playlists.[14][15]