Tricouni Brand Ltd is a British luxury fashion house, designing women’s luxury outerwear. Tricouni is a privately held company, headquartered in London, England.[1] The company was founded in the early 1900s by Geneva-based jeweller and alpinist enthusiast, Felix-Valentin “Tricouni” Genecand.[2] Tricouni was most noted for inventing the modern shoe-buckling system, the arrêt-de-cordon (cord stop), and the Tricouni clou.[3] The Tricouni clou was used by George Mallory[4] and his team on his historic journey up Mount Everest. In recognition of his inventions, Tricouni Peak in Canada and Mount Genecand in Antarctica were named after Tricouni.[5][6] Tricouni Brand Ltd re-launched in 2015 and specialises in creating elegant outerwear using high-end water-resistant and technical fabrics. Tricouni’s outerwear is designed and manufactured in the U.K.