Truly Indie is an "innovative[buzzword] distribution program" providing independent filmmakers the sales and marketing tools necessary to distribute their films by-passing traditional distribution companies. By providing a way for self-funded distribution, Truly Indie aims to enable filmmakers to "retain control" over all rights and decisions relating to their films. The program was launched by Mark Cuban and Todd Wagner's media company 2929 Entertainment in 2005 in Austin, Texas.

Business model

Truly Indie enables theatrical distribution funded by filmmakers themselves, mainly through 2929 Entertainment's Landmark Theaters. The filmmaker pays an up front fee that covers all distribution costs (marketing, advertising, and publicity). Securing a one-week run in at least five markets, the filmmaker keeps all of box office receipts and retains all rights to their film.[1][2]

Filmography - Distributor

Title Release Date
Fighting for Life March 2008
Johnny Got his Gun September 26, 2008
Allah Made Me Funny: Live in Concert October 1, 2008
Valentino: The Last Emperor May 8, 2009
The Cartel October 9, 2009
Lbs. March 26, 2010
Dumbstruck March 26, 2011
Lebanon, PA April 29, 2011
Incendiary: The Willingham Case October 7, 2011


  1. ^ Cuban & Wagner Unveil Truly Indie, New Initiative Featuring Filmmaker Funded Theatrical Releases Archived 2007-03-01 at the Wayback Machine Interview 2005-10-17
  2. ^ Doug Block, 51 Birch Street, Truly Indie: The Interview Archived 2016-06-11 at the Wayback Machine 2006-11-12