Truveo, Inc.
Type of businessSubsidiary of Oath Inc.
Type of site
Video search engine
Available inMultilingual
Founded2004
Headquarters
San Francisco, California
,
United States
Founder(s)Timothy Tuttle
Adam Beguelin
Key peoplePete Kocks
Arnaud Mauvais
Moninder Jheeta
Kaveh Nafissi
Brett Barros
George Kola
URLwww.truveo.com
Registrationoptional
Launched2005
Current statusInactive

Truveo is a search engine for Web video, based in San Francisco and operated by Oath Inc. It was founded in 2004 by Timothy Tuttle and Adam Beguelin.[1] Truveo launched its first commercial video search service in September 2005.[2] Truveo was acquired by AOL in January 2006.[3] The name Truveo is a combination of the modern French verb trouver (meaning "to find") and the Latin term video (meaning "I see").

In addition to operating its own search engine at truveo.com, Truveo powers video search on hundreds[4] of websites including Microsoft websites, Sports Illustrated, Brightcove, CBS Radio websites, Qwest, CNET Search.com, CSTV, Excite, Flock, Infospace, Kosmix, Netvibes, Pageflakes, Widgetbox, and others.[5][6][7]

Truveo claims to be one of the largest and most widely used video search engines, indexing over 600 million videos and reaching 75 million unique visitors every month across all websites it powers.[8][9][10] As of March, 2008, the Alexa traffic ranking for the truveo.com website alone was about 600.[11]

In 2008, Pete Kocks, Truveo's chief architect took over as general manager of Truveo. In December 2010, Truveo launched a new version of video search that included:

The celebrity search feature uses a novel approach of detecting a person's vocal fingerprint to find when celebrities appear online. An overview of the technology is provided in this video.

As a Web-wide video search engine, Truveo competes with Google Video, Bing Video, and Blinkx among others. The site claims that its web crawling technology can find more videos and better metadata than conventional web crawlers for video.

As of 2018, the website redirects to Yahoo!.

History

International address

Country/Region Websites Language
 Australia https://web.archive.org/web/20080319120537/http://au.truveo.com/ English
 United States http://www.truveo.com/ English

References

  1. ^ About Truveo Archived 2008-05-15 at the Wayback Machine, by Truveo, Inc., retrieved on March 25, 2008.
  2. ^ a b Truveo - Video Search, by Michael Arrington, TechCrunch, September 21, 2005.
  3. ^ a b AOL Acquired Video Search Engine Truveo, by Greg Sandoval, CNet News.com, January 10, 2006.
  4. ^ Awesome: AOL's Truveo Launches New Video Destination Page for "All the Video on the Web", by Andy Plesser, Beet.TV, August 16, 2007.
  5. ^ CBS Radio Pacts With AOL's Truveo, by Katy Bachman, Mediaweek, November 28, 2007.
  6. ^ AOL's Truveo Builds Video Search Network With 40 Million Users Archived 2008-05-09 at the Wayback Machine, by Greg Sterling, Search Engine Land, June 20, 2007.
  7. ^ Truveo Unlocks Sports Videos From SI Vault Archived 2008-03-23 at the Wayback Machine, by David Utter, WebProNews, March 22, 2008.
  8. ^ a b Truveo Index Hits 100 Million Videos, by Greg Sterling, Search Engine Land, January 4, 2008.
  9. ^ a b Truveo Aims for A Billion Indexed Videos Archived 2008-03-09 at the Wayback Machine, by David Utter, WebProNews, January 3, 2008.
  10. ^ a b AOL's Greatest Hits, by Kate Rockwood, Fast Company, April 2008.
  11. ^ truveo.com - Traffic Details from Alexa[permanent dead link], Alexa, retrieved on March 25, 2008.
  12. ^ AOL Set to Roll Out New Services, CNN Money, February 20, 2006.
  13. ^ Microsoft Upgrades Live Search Offerings Archived 2006-10-16 at the Wayback Machine, by Chris Sherman, Search Engine Warch, September 12, 2006.
  14. ^ AOL Opens Video Search Engine to Developers, by Carline McCarthy, CNet News.com, September 18, 2006.
  15. ^ Truveo Growing 50% Per Month, Says Video Search Becoming More Important, by Michael Arrington, TechCrunch, June 19, 2007.
  16. ^ AOL Relaunches Truveo Video Search Site, by K.C. Jones, InformationWeek, August 17, 2007.
  17. ^ Truveo Video Search Is Well Worth Patience, by Katherine Boehret, The Wall Street Journal, August 22, 2007.
  18. ^ Truveo: A Better Way to Find Video Archived 2008-03-10 at the Wayback Machine, by Harry McCracken, PC World, August 16, 2007.
  19. ^ AOL Takes Truveo Video Search Worldwide Archived 2008-04-03 at the Wayback Machine, by Jeremy Kirk, InfoWorld, October 31, 2007.
  20. ^ Video Search Engine Truveo Expands To More Countries, by Greg Sterling, Search Engine Land, December 11, 2007.
  21. ^ AOL's Truveo relaunches as improved video search destination, by Greg Sterling, Search Engine Land, Jun 25, 2009 at 10:10am ET
  22. ^ Truveo launches video search app on Facebook Archived 2010-06-14 at the Wayback Machine by Mark Walsh, June 10, 2010, 10:21 PM

External links

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