TUKO
Type of site
News, entertainment and political website
Available inEnglish, Swahili
Founded2015; 9 years ago (2015)
Headquarters
Nairobi
,
Kenya
IndustryOnline newspaper
Employees20+
URLhttps://www.tuko.co.ke
RegistrationNone
Launched2015; 9 years ago (2015)
Current statusActive

TUKO.co.ke (or TUKO News) is Kenya’s leading media,[1] founded in 2015 by Legit (ex-GMEM). It covers breaking news, business, entertainment news, politics, economy, and engaging human interest stories in Kenya and worldwide.

History

TUKO.co.ke has its headquarters in Nairobi, Kenya. The news website is a partner of Legit (ex-GMEM), a global media holding, which also cooperates with Legit.ng (in Nigeria), Yen.com.gh (in Ghana), Briefly News (in South Africa) and Sports Brief (worldwide).[2]

In October, 2015, alongside with the website TUKO.co.ke started its YouTube Channel. Currently, it has more than 900K subscribers and published more than 1.6K videos, which include interviews, human stories, current affairs and entertainment news.[3][4]

In January 2017, TUKO.co.ke started publishing in Swahili.[5]

In 2021, Tuko.co.ke, as well as its sister projects, becomes a member of the United Nations SDG Media Compact.[6]

In Dina Ligaga's 2020 book, Women, Visibility, and Morality in Kenyan Popular Media, Tuko media is thoroughly analyzed for its impact on Kenya's media ecosystem. Ligaga recognizes Tuko as a pivotal force, aiding in the empowerment and unification of women and underprivileged communities.[7]

In Nanjala Nyabola's 2018 book Digital Democracy, Tuko is well covered and highlighted within digitalization and democratization processes in Kenya, facilitated by modern media.[8]

Meaning of name

The name "TUKO" is translated from Swahili language as "we are here", or " we are there"[9] or simply "We are".[10]

Popularity

In January 2017 TUKO.co.ke became the number one news and entertainment website[11] barely two years after being set up, beating Nation and Standard Media Group.[12][13] As of October 2017, TUKO.co.ke has more than 1.7 million website users.[14] By 2019, Tuko.co.ke's mobile app was ranked 2nd most recognised news app in Kenya.[15] In February, 2022, TUKO.co.ke was in top of most-visited websites in Kenya based on total monthly traffic.[16] In May, 2023, TUKO.co.ke was recognized as the Most Preferred News Website among millennials and Generation Z.[17]

In June, 2023, TUKO.co.ke gets a title from Reuters Institute of Journalism and joins INMA.[18][19]

References

  1. ^ "Kenya | Reuters Institute for the Study of Journalism". reutersinstitute.politics.ox.ac.uk. Retrieved 2024-02-12.
  2. ^ "Почему украинские медийщики решили, что проще зарабатывать деньги в Африке и на Филиппинах → Roem.ru" (in Russian). 2017-07-19. Retrieved 2017-10-23.
  3. ^ "Tuko / Tuco - Kenya net worth, income and estimated earnings of Youtuber channel". YouTubers.me. Retrieved 2023-12-18.
  4. ^ "Tuko / Tuco - Kenya - YouTube". www.youtube.com. Retrieved 2023-12-18.
  5. ^ "Swahili news | Habari za Kenya — Tuko.co.ke Kenya Swahili". Tuko.co.ke - Kenya news. (in Swahili). 2023-12-18. Retrieved 2023-12-18.
  6. ^ "Tuko News - Breaking News, Kenya News, World News Today". Tuko.co.ke - Kenya news. 2023-12-18. Retrieved 2023-12-18.
  7. ^ Ligaga, Dina (2020). Women, visibility and morality in Kenyan popular media. NISC (Pty) Ltd. doi:10.2307/j.ctvxcrxrj. ISBN 978-1-920033-63-7. JSTOR j.ctvxcrxrj. S2CID 216207327.
  8. ^ Nyabola, Nanjala (2018). Digital Democracy, Analogue Politics. Zed Books. ISBN 9781786994318.
  9. ^ Njeri, Kinyua (2019-05-28). "Tuko Website Review Guide: The Good and the Bad of Tuko.Co.Ke". The Guide Kenya. Archived from the original on 2020-09-28. Retrieved 2019-06-10.
  10. ^ The Guide Kenya Archived 2020-09-28 at the Wayback Machine.
  11. ^ "Now TUKO is most popular website in Kenya - Business Today News". businesstoday.co.ke. 16 January 2017. Retrieved 2017-10-23.
  12. ^ "Tuko.co.ke Beats Nation and Standard Media Group". venasnews.co.ke. Archived from the original on 2017-10-23. Retrieved 2017-10-18.
  13. ^ "Tuko.co.ke beats Nation and Standard". COFEK. Retrieved 2017-11-15.
  14. ^ "Tuko.co.ke #1 in Kenya". businesstoday.co.ke. 16 January 2017. Retrieved 2017-10-18.
  15. ^ MAJALIWA, Aklan; SIMBA, Fatuma (May 2019). "Development of Extension Procedures to Enhance web-based e-Government System with SMS Mobile Based Service". 2019 IST-Africa Week Conference (IST-Africa). IEEE: 1–8. doi:10.23919/istafrica.2019.8764888. ISBN 978-1-905824-63-2. S2CID 198145776.
  16. ^ "Digital 2022: Kenya". DataReportal – Global Digital Insights. 2022-02-15. Retrieved 2024-01-10.
  17. ^ "AKU-Youth-Survey-Kenya-Final" (PDF). Retrieved 2024-01-10.
  18. ^ "Digital News Report 2023 | Reuters Institute for the Study of Journalism". reutersinstitute.politics.ox.ac.uk. Retrieved 2024-01-10.
  19. ^ Orimba, Ruby (2023-06-30). ""Huge milestone": TUKO.co.ke becomes member of global media association INMA". Tuko.co.ke - Kenya news. Retrieved 2024-01-10.

External links

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