Tum-e Yummies is an American brand of fruit flavored water drinks. The drinks come in a 10 US fluid ounces (300 ml) bottle with a resealable sports cap. They have 50 calories, 13g of sugar, and contain 100% daily value of vitamins C, B6 and B12 per bottle. In one bottle, the contents read, "Filtered water, high-fructose corn syrup, less than 0.5% of citric acid (provides tarteness), natural flavors, vitamin C (ascorbic acid), sucralose, potassium sorbate and potassium benzoate and calcium disodium EDTA (to protect taste), vitamin B6 (pyridoxine hydrochloride), vitamin B12 (cyanocobalamin)". In April 2018, the brand launched a new look, including a new logo, tagline, and flavor names. The flavors are now called Big Berry Blast, Edgy Orange Burst, Fruit Punch Party, Epic Apple Flip, and Rad Raspberry Zing.^[1] Tum-e Yummies is sold throughout the United States in the juice aisle or cooler in stores like Walmart and Kroger, and other grocery, convenience, value, and mass merchandiser stores.^[2]

The brand was created in 2007 by BYB Brands, Inc., a brand innovation and development company which at the time was a wholly owned subsidiary of Coca-Cola Bottling Consolidated Company. In 2015, The Coca-Cola Company purchased Tum-e Yummies and the brand continues to be produced and distributed exclusively through the Coca-Cola System.^[3]