Industry |
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Founded | 2019 |
Founder | Twinkle Khanna |
Area served | Worldwide |
Key people |
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Products |
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Website | tweakindia |
Tweak India is an Indian digital media company focused on women.[1] It was founded by author and entrepreneur Twinkle Khanna, who is also the CEO and brand ambassador.[2][3][4][5]
Tweak India was launched on 30 September 2019[3] with the goal of giving modern Indian women a credible, one-stop platform which talks to them about every aspect of their lives.[6] Tweak is known for its irreverent, tongue-in-cheek approach to wellness, career and lifestyle content, with a strong emphasis on books.[1] Tweak India's founding Editor is Rochelle Pinto.[7][8]
In 2020, Tweak India launched a book imprint, Tweak Books, in association with Juggernaut. It has since published two children's books, When I Grow Up, I Want To Be Volume 1 and 2, and a cookbook called What's In Your Dabba, which features easy-to-make recipes from celebrities and popular names.[9][10][11][12][13]
In 2021, Tweak India launched their YouTube show, The Icons with Twinkle Khanna,[14] featuring India's most respected celebrities from writer and philanthropist Sudha Murthy[15] and Nobel Peace Prize winner Malala Yousufzai[16] to veteran actors Waheeda Rehman,[17][18] Kajol[19][20] and Vidya Balan. In its second season, The Icons has expanded its scope to include names from a wide variety of fields, including Alphabet CEO Sundar Pichai, serial entrepreneur Masaba Gupta,[21][22] journalist Faye D'Souza and more.[23][24]
In June 2023, Tweak India announced the launch of the Tweak Book Club, in association with Crossword Bookstores, India's largest book retailer.[25]