Twem is a French singing pop, soul and R & B duo made up of the French identical twins Samir and Mehdi Ben Nouh (in Arabic سمير ومهدي بن نوح) of Moroccan-Algerian origin (born in 1983 in Marseille, France). They are known for appearances in a number of talent competitions including Graines de Stars, Popstars and both UK and French X Factor programs.
The name Twem means "twins" (in Arabic توام) in colloquial Arabic. It also means "lucky".[1] The Twem come from Marseille and were born to Wahiba Ben Nouh. But they moved to Paris to study and pursue their dream for a musical career. They started singing early and both were part of the school choir in their teens. They had their first public appearance when they were 17. Mehdi Ben Nouh (sometimes written Medhi or Medy) appeared in on the popular French talent show on M6 called Graines de Stars in 2000 singing Queen's Bohemian Rapsody. Samir also appeared in the same show as Sam Ben Nouh. Both Sam and Medy brothers were chosen in the final 5 for singing the winning song of maxi edition of the show alongside Cathia, Mathieu and Mario singing "On avait tous un grand rêve".
In 2004, they were in the final of Les voix de la chance organized by Française des Jeux 2004 where they sang a special song "Ceux qui ont besoin".
In 2007 they were contestants in French edition of Popstars broadcast on M6 where they qualified for many weeks. They sometimes sang together and sometimes were put against each other while singing with other contestants. Mehdi sang with Sebastien and Samir with Michael.
In the winter of 2010, they took part in the seventh season of the UK The X Factor. In the third night of the auditions, broadcast on August 29, 2011, they sang Lady Gaga's "Just Dance" changing the lyric to "Just Twem"[1][2] getting great audience reaction. In bootcamp they sang Gnarls Barkley's "Crazy" reaching the final 24 with the support of judges Louis Walsh and Cheryl Cole and despite being consistently voted down by Simon Cowell, who commented to Louis Walsh: "This is the effect you're now having. The two monsters [Jedward] you created are now spreading across Europe. Here it comes back again."[2] The satirical website Vote for the Worst commented: "Simon Cowell's worst nightmare just came true as an act that makes John & Edward seem more like Rambo & Conan"[3] Twem also appeared on Xtra Factor and asked about their experiences. They also resisted the obvious comparison in the eyes of the British public with another identical twin act John and Edward Grimes of the previous season called Jedward.[2] In the judges house section, as one of the final 6 acts for mentor of groups Cowell, they sang David Guetta and Kelly Rowland song "When Love Takes Over" but did not qualify for the final 12.
In 2011, they auditioned to the French series of X Factor in its second season and despite great opposition from Olivier Schultheis, reached the final 12, where they were mentored by Henry Padovani. In Week 1 of the live shows broadcast on 19 April 2011, they performed "The Rhythm of the Night" from Corona with choreography by Zack Reece. They were voted "Bottom 2" alongside Oméga, yet another group mentored by the same judge Padovani. They sang "Quand on n'a que l'amour" from Belgian singer-songwriter Jacques Brel in a bid to be saved from elimination. As the judges decision was hung at 2-2 (Véronic DiCaire and Christophe Willem for keeping Twem and Henry Padovani and Olivier Schultheis for keeping Oméga, the panel resorted to "public vote" that had opted for Oméga giving Twem the least votes. Twem were eliminated on this basis finishing 12th overall. After elimination, they were interviewed by Radio Vibration.[4]