U Television Sdn. Bhd. (formerly known as U Telecom Media Holdings Sdn. Bhd. and MiTV Corporation Sdn. Bhd.) is Malaysia's third pay television operator. It was launched on 5 September 2005, after having obtained all the necessary approvals from the censorship board on its broadcast contents. The company initially offered 40 channels from content providers worldwide.

History

U television was officially launched on 5 September 2005 by Malaysian Prime Minister Abdullah Ahmad Badawi, at the Manhattan Ballroom in Berjaya Times Square Hotel & Convention Centre in Kuala Lumpur.

One of U television's distinguishing traits is that it uses an Internet Protocol over UHF-based transmission system. Subscribers are required to install a standard UHF television antenna as opposed to a satellite dish to receive broadcasts. U television is therefore able to broadcast even during inclement weather.

U television is largely owned by Tan Sri Vincent Tan, the president of the Berjaya Group.

On 31 October 2006, the company announced a restructuring that included suspension of all marketing and new subscription activities. In addition, approximately 66% of the companies workforce was retrenched.^[1]

U television also owns a mobile phone operator called U Mobile.