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Submit your draft for review!Service blueprint: Applications
[edit]Blueprinting has three main uses:
- Simple representation – to document the existing process as a means of codifying and transmitting the service process to stakeholders including employees, customers, market research companies etc
- Diagnosing Operational Deficiencies/ Inefficiencies – used to point to weak spots, excessive waiting times, bottle-necks.
- Structural Change / Service Design – manipulations of complexity and divergence allow service firms to pursue a range of market positioning or re-positioning strategies