Douglas W. Hubbard is the inventor of Applied Information Economics and the author of the book "How to Measure Anything: Finding the Value of Intangibles in Business", John Wiley & Sons, 2007. He also authored and was interviewed for several articles in CIO Magazine, InformationWeek, Baseline (magazine) and other periodicals on the topic of applying quantitative methods to measuring the value and risk of Information Technology. His methods have been used by several Fortune 500 companies and government agencies to evaluate IT investments. Outside of IT, his method has been applied to forecasting fuel for battlefield logistics, environmental issues, market forecasts, and optimization of military training methods.

He is the president of Hubbard Decision Research, based in Glen Ellyn, IL.

Articles and External Links

• Eweek interview [1]
• Column in CIO Magazine [2]
• Information Week "Risk vs. Return" article [3]
• CFO Europe interview [4]
• NetworkWorld interview [5]
• CIO Magazine article comparing several methods including Hubbard's [6]
• Another CIO Magazine article w/interview of Hubbard [7]
• Hubbard's original CIO Magazine article "Everything is Measureable" [8]
• Homeland Security Cybersecurity article discusses Hubbard's method [9]
• An example of Hubbard's methods applied to IT policy in a Federal agency [10]
• Federal government study comparing valuation methods [11]