[Addition to Fashion Trend Subheading from Fashion Article]
Fashion trends are created by color prospects proposed by fashion forecasters which are then put on the market two years after selection.[1] If being sold on the market in less than two years, forecasters look for trends that will represent current societal interests, cultural backgrounds, and the values and ideas of the consumer. [2] As fashion trends become increasingly more popular, people want something new to replace it, meaning trends are often quick to go. [3] Inspiration for trends are drawn upon by fashion forecasters, who look to art, music, pop culture, media, and technology for ideas on upcoming trends. [4]
Fashion in Social Media
Social media provides a platform where a universal audience can view and engage with fashion from all over the world. This has given rise to social media fashion influencers, who are individuals with a large enough following and online presence to deliver fashion content effectively yet aesthetically through posts of themselves wearing the merchandise. [5] Their large audience can quickly turn a fashion piece into a fashion trend, making social media fashion influencers a popular choice for fashion brands and companies to promote and sell their product through. Instagram, a popular photo-sharing app, was deemed the most powerful domain for fashion insight and influencing others to hop on fashion trends. [6] These platforms allow consumers to follow their fashion brand and it provides the brand an opportunity to create an identity of it's own for consumers to know and follow.
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