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Generation Beta (often shortened to Gen Beta) will be the demographic cohort succeeding Generation Alpha. Named after beta, the second letter of the Greek alphabet, members of Generation Beta are expected to be the children of Generation Z and early Generation Alpha. Popular media has used the mid-2020s as starting birth years (2025) and the late 2030s (2039) as ending years. This will be the second generation entirely born in the 21st century.[1][2][3][4]
The name Generation Beta derives from the continuation of the alphabetical generational naming pattern, succeeding Generation Alpha. Pacific Ventury, a French Polynesian consultant, says Generation beta can be called "Artificials" or "artificial generation", whose life essentially depend on artificial intelligence.[5]