V Energy
500ml can of "V" brand energy drink
TypeEnergy drink
Country of origin New Zealand

V is an energy drink brand produced by Frucor, a New Zealand-based beverage manufacturer. It was launched in Methven, New Zealand in August 1997 and in Australia in 1999. The product's success, a market share over 60% in New Zealand[1] and 42% in Australia,[2] makes it the most popular brand of energy drink in both countries. V is considered a local rival to Red Bull.[3] Frucor says V energy drinks are not intended for children, and they are not recommended for pregnant women or people sensitive to caffeine.[4]


V Energy (also referred to as "Green V"[5]) is the original flavour of V released in 1997.

Blue (also referred to as "Blue V") is a "mysterious" flavour introduced in October 2011[6] which V challenges the drinker to try and work out the flavour.[7] V Sugar Free Blue and V Zero Sugar Blue (as of August 2023) are also currently available.

V Pure is a flavour alternative released in 2016 coming from 6 Natural Ingredients; apple juice, sparkling water, lemon juice, Guarana seed extract, caffeine from green coffee beans and natural V flavour.[8]

V added a second Sugar Free flavour in 2018, themed after summer and the tropics. This product replaced V Zero.[1]

V Tortured Orchard Raspberry Lemonade was introduced in 2018.[9][10]

V Black was a flavour variant that was discontinued in 2013. V Black was re-released in 2018 for a limited time in New Zealand over a 6-week period.[11] It was described as having a strong 'coffee' flavour.[12]

V Energy Shots

The energy shots (described as "Pocket Rockets") are claimed to be as effective as the larger cans but have an extremely bitter taste that, according to the V Pocket Rocket website, is to stop young children from drinking them.[13]

V Iced Drinks

In 2018, V released 2 Iced Coffee and 2 Iced Chocolate drinks to the New Zealand and Australian Market.[14]

The drink sponsored I'm a Celebrity...Get Me Out of Here! in the UK for its second series in 2003.[15]

In April 2018, V together with donut store chain Donut King released in Australia a V flavoured donut. The donut was sold through Donut King stores nationwide and contained a gooey Guarana filling and covered in green sugar crystals.[16]

V sponsored Back of the Y Masterpiece Television in the mid 2000s.


  1. ^ a b "V Energy Drink". 14 October 2008. Archived from the original on 14 October 2008. Retrieved 11 October 2017.((cite web)): CS1 maint: bot: original URL status unknown (link)
  2. ^ "V Australia Website". AC Neilson Research. Frucor. 13 April 2003. Archived from the original on 19 June 2008. Retrieved 1 December 2008.
  3. ^ Swann, Allan (2009-02-03). "Frucor deal finally in the can". nbr.co.nz. Archived from the original on 2017-10-10. Retrieved 2013-11-07.
  4. ^ "V Energy drink FAQ page". Retrieved 2021-11-24.
  5. ^ "V Green". V Energy. Retrieved 2019-11-13.
  6. ^ "Wayback Machine has not archived that URL". www.frucor.co.au. Retrieved 2023-04-13.[dead link]
  7. ^ "V Blue". V Energy. Retrieved 2019-11-13.
  8. ^ Friday; June 2016, 17; Drink, 10:33 am Press Release: V. Energy. "V Energy releases a drink made from natural ingredients | Scoop News". www.scoop.co.nz. Retrieved 2019-11-13.((cite web)): CS1 maint: numeric names: authors list (link)
  9. ^ Marketing At Retail
  10. ^ Frucor Suntory and Phantom Labs torture street posters for new V campaign, 5 June 2018, StopPress.
  11. ^ Lucio, Remedios (2018-11-05). "V Energy re-releases limited edition V Black". Inside FMCG. Retrieved 2023-04-11.
  12. ^ "V Black | at Mighty Ape NZ". web.archive.org. 2018-12-26. Retrieved 2023-04-11.
  13. ^ "A Fast V Energy Blast". Archived from the original on 2012-04-25. Retrieved 2012-03-12.
  14. ^ "V Iced Chocolate". V Energy. Retrieved 2019-11-13.
  15. ^ "Media Insight builds V brand in £1m I'm A Celebrity promotion". Campaignlive.co.uk. Retrieved 11 October 2017.
  16. ^ Esveld, Olivia (2018-04-04). "Donut King Now Make V Energy Flavoured Donuts". KIIS 106.5. Archived from the original on 2018-04-14. Retrieved 2018-04-14.