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((More citations needed|date=October 2014))
((Infobox television
| image              =
| genre              = Music [[Variety Show]]
| creator            = Valentino De La O
| starring           = Valentino De La O, with Juan Raigoza and Mario Leyba
| opentheme          = 
| composer           = 
| country            = United States
| language           = Spanish
| num_seasons        = 
| num_episodes       = 
| list_episodes      = 
| executive_producer = 
| producer           = 
| location           = [[Albuquerque, New Mexico|Albuquerque]], [[New Mexico]]
| cinematography     = 
| runtime            = 
| company            = 
| network            = 
| first_aired        = ((start date|1960))
| last_aired         = ((end date|1985))
| related            =  
))

The '''''Val De La O Show''''' was an American [[television]] music variety show hosted by Valentino De La O.<ref name="Publications Development 1965">((cite book | last=Publications | first=New Mexico. Bureau of | last2=Development | first2=New Mexico. Dept. of | title=New Mexico Magazine | publisher=Bureau of Publications, State of New Mexico | issue=v. 43-44 | year=1965 | url=https://books.google.com/books?id=Cs4WAQAAMAAJ | accessdate=January 10, 2015))</ref><ref name="New Mexico Transporter 1971">((cite book | title=New Mexico Transporter | year=1971 | url=https://books.google.com/books?id=_ateAAAAIAAJ | accessdate=January 10, 2015))</ref> The series was produced by [[NBC]]-affiliate [[KOB]].<ref name="Gran Via 1996">((cite book | title=La Herencia Del Norte | publisher=Gran Via | issue=v. 9-16 | year=1996 | url=https://books.google.com/books?id=34U6AQAAIAAJ | accessdate=January 10, 2015))</ref> The show was nationally and internationally syndicated in the United States and [[Mexico]],<ref name="TV Guide 1982 p. ">((cite book | title=TV Guide | publisher=Triangle Publications | issue=v. 30 | year=1982 | url=https://books.google.com/books?id=Rt84AAAAIAAJ | access-date=February 12, 2021 | page=))</ref> and several outlets referred to the host in the show being the "Spanish Equivalent of Johnny Carson".<ref>((cite news |author=The Associated Press |title=Spanish equivalent of Johnny Carson building reputation. |work=The Miami News |date=Oct 3, 1980 |accessdate=19 June 2014 |url=https://news.google.com/newspapers?nid=2206&dat=19801003&id=jNAlAAAAIBAJ&sjid=hPMFAAAAIBAJ&pg=1222,944366 ))</ref><ref name="thesantafevip.com">((cite web|website=thesantafevip.com|url=http://www.thesantafevip.com/you-know-youre-old-school-santa-fe-when/val-de-la-o/|title=Val De La O|accessdate=September 30, 2014))</ref><ref name="Sálaz 1999 p. ">((cite book | last=Sálaz | first=R.D. | title=New Mexico: A Brief Multi-history | publisher=Cosmic House | year=1999 | isbn=978-0-932492-05-0 | url=https://books.google.com/books?id=zbYLAAAAYAAJ | access-date=February 12, 2021 | page=))</ref> The show was among the first Spanish-language programs to seek national syndication, and was the first to actually become widely syndicated.<ref name="Television Editorial Corporation 1980">((cite book | title=Television/Radio Age | publisher=[[Television/Radio Age (magazine)|Television/Radio Age]] | issue=v. 28 | year=1980 | url=https://books.google.com/books?id=HGK4AAAAIAAJ | accessdate=January 10, 2015))</ref> This widespread syndication, to over 20((quantify|How many is "over 20"?|date=April 2022)) large national broadcast networks, was due to multiple syndication efforts.<ref name="Broadcasting Publications Incorporated 1977">((cite book | title=Broadcasting | publisher=[[Broadcasting & Cable]] | year=1977 | url=https://books.google.com/books?id=-BgrAQAAMAAJ | accessdate=January 10, 2015))</ref>

The host jokingly said, of the show, "we are the typical 20-year overnight success story."<ref name="Nuestro Publications 1980">((cite book | title=Nuestro | publisher=[[Nuestro]] | issue=v. 4 | year=1980 | url=https://books.google.com/books?id=7SIrAQAAIAAJ | accessdate=January 10, 2015))</ref> The show featured many celebrities, such as [[Anthony Quinn]], [[Ricardo Montalbán]], [[José Feliciano]], [[Antonio Aguilar]], [[Pedro Vargas]], [[Lucha Villa]], [[Lola Beltrán]], [[Ken Curtis]] who played Festus in "[[Gunsmoke]]", [[Kirk Douglas]], [[Muhammad Ali]], [[Don Knotts]], [[Johnny Weissmueller]], and [[Freddy Fender]]. It also featured musicians such as Baby Gaby, Roberto Griego, [[Al Hurricane]], [[Al Hurricane Jr.]], and  [[René Ornelas]] (René y René); since the show contained performances by local [[New Mexico]] and [[Texas]] musicians, the show also brought national and international attention to [[Tejano music|Tejano]] and [[New Mexico music]].<ref name="DeLaO 2014">((cite web|last=DeLaO|first=V|title=Entrevista Anthony Quinn|website=The Val De La O Show|date=May 4, 2014|url=http://valdelaoshow.blogspot.com/|accessdate=September 30, 2014))</ref><ref name="Things in Light">((cite web | title=Things in Light: And Now, A Word From Our Sponsors | website=Things in Light | url=http://thingsinlight.blogspot.com/2012/08/and-now-word-from-our-sponsors.html | accessdate=January 10, 2015))</ref><ref name="The New York Times 2017">((cite web | title=Al Hurricane, Influential New Mexico Balladeer, Dies at 81 | website=The New York Times | date=October 24, 2017 | url=https://www.nytimes.com/2017/10/24/obituaries/al-hurricane-influential-new-mexico-balladeer-dies-at-81.html | access-date=February 12, 2021))</ref><ref name="Lucero">((cite web | last=Lucero | first=Mario J. | title=The problem with how the music streaming industry handles data | website=Quartz | url=https://qz.com/1773480/the-problem-with-how-the-music-streaming-industry-handles-data/ | access-date=February 12, 2021))</ref>

==History==
In 1960, the television show began as a half-hour variety/talk show format on [[KOAT-TV]], an [[American Broadcasting Company|ABC]] affiliate. It was a short stint as it was terminated a year later. The show host, and the show itself, were then asked to join KGGM-TV ([[CBS]] affiliate), now [[KRQE]]. He was there approximately 4 years until 1964, when his show moved to [[NBC]]-affiliate [[KOB]]. This turned out to be the longest running station for him and the show. He stayed with the NBC affiliate until 1985, during this time, the Val De La O Show became a local favorite, due in part to the chemistry he developed between his co-stars, Juan Raigoza and Mario Leyba.<ref name="La Herencia Del Norte 1996 p. ">((cite book | title=La Herencia Del Norte | publisher=Gran Via | issue=v. 9-16 | year=1996 | url=https://books.google.com/books?id=34U6AQAAIAAJ | language=es | access-date=February 12, 2021 | page=))</ref> The show went into national syndication and by 1980 it was seen from coast to coast, from New York to Los Angeles. His humor and guest line-up was among the most cited reasons his show became so popular. As his popularity grew, he was recognized by movie studios and record companies as an ideal venue to promote movies and music to the Hispanic audience.<ref name="Federal Communications Commission Reports. V. 1-45, 1934/35-1962/64; 2d Ser., V. 1- July 17/Dec. 27, 1965-. 1976 p. 518">((cite book | title=Federal Communications Commission Reports. V. 1-45, 1934/35-1962/64; 2d Ser., V. 1- July 17/Dec. 27, 1965-. | publisher=Federal Communications Commission | year=1976 | url=https://books.google.com/books?id=0nE6AAAAMAAJ&pg=PA518 | access-date=February 12, 2021 | page=518))</ref> As a result, he interviewed and featured many internationally recognized celebrities, as well as several entertainers from Texas and New Mexico. Also appearing on the show were political figures, such as; New Mexico Governor [[Jerry Apodaca]], NM Lieutenant Governor [[Roberto Mondragón]] and [[Reies Tijerina]].  Val was a pioneer in the Hispanic television market in the US. Because of Val’s flourishing career that began at a very young age, he became a role model for rising hopefuls in the music and TV industry.<ref name="Martinez 2020">((cite web | last=Martinez | first=Rozanna M. | title=Honoring cultural impact: New Mexico Music Hall of Fame goes virtual with award show | website=Albuquerque Journal | date=November 24, 2020 | url=https://www.abqjournal.com/1521033/honoring-cultural-impact-ex-new-mexico-music-hall-of-fame-goes-virtual-with-award-show.html | access-date=February 12, 2021))</ref> At this time, it was a difficult market to penetrate, but Val was credited for opening the doors for many Hispanic television personalities and gave many "up and coming" young talents their first television break by featuring them on his variety show. Ultimately, most of them went on to become stars in their own right.

In 1985, due to the dramatic and ever evolving changes in the National Hispanic Television market, Val ended the production of his show. The show continued to run until 1989, in syndicated reruns, due to contractual obligations.  In the early 1980s Val developed an interest in alternative health care and decided to pursue a career in [[Naturopathy|naturopathic medicine]]. Shortly after, he enrolled at Trinity School of Natural Medicine and graduated as a naturopathic doctor in 1991. During this time, he opened several nutritional stores in New Mexico, Texas, and Colorado. After a long and exciting career, Val is currently enjoying retirement.

=== Host ===
At a young age, Val’s parents and siblings moved from [[Colorado]] to [[Hatch, New Mexico]] to start a family farm, which is where he was raised.<ref name="Lascruces 2014">((cite web | title=Jerry Apodaca, Governor New Mexico - Val De La O Show | website=YouTube | date=May 20, 2014  | url=https://www.youtube.com/watch?v=f0vfdnfJer4 | accessdate=January 11, 2015))</ref> Val De La O, short for Valentino, was born in Greeley, Colorado on May 5, 1936 to parents, Rafael De La O and Herminia Torres. His siblings are brother Aguinaldo (Nel), twin sisters, Belen and Sophie, and sister, Rachel. In 1941, Val’s parents and siblings moved to Hatch, NM to start a family farm. The farm provided a good supplement to their limited income. Val was fortunate that his parents instilled in him a strong work ethic and a belief that you could achieve anything if you worked hard enough. In 1954, Val graduated from Hatch Valley High School and earned a Ford Foundation scholarship to attend the University of New Mexico in Albuquerque. Due to his studious nature and talent, Val went on to attend Boy’s state and All State chorus and was editor of the yearbook. Unfortunately, when his father took ill, Val returned to Hatch, NM in 1956 to take over the family farm. Later on, he continued his studies. While attending UNM, Val met Calaya Trujillo, whom he subsequently married in 1958. They had three daughters; Novela, Cristal and Carmela. Carmela is developmentally challenged and to this day, still resides in the loving care of her parents. As a teenager, Val always had a love for music and both he and his brother Nel had great singing voices. Some of his many heroes were, El [[Trio Los Panchos]], and through their inspiration he and his brother Nel, learned to play the guitar. While at UNM, Val would perform in various venues to earn pocket money. A few years later Val, along with his brother Nel, recorded an album of their favorite popular Mexican-Spanish songs. Val worked for several radio stations, including KLOS & KABQ-FM among others.

In the early 1980s, Val developed an interest in alternative health care and decided to pursue a career in Naturopathic medicine. Shortly after, he enrolled at Trinity School of Natural Medicine and graduated as a Naturopathic Doctor in 1991. During this time, he opened several nutritional stores in New Mexico, Texas, and Colorado.

== Guests ==
((Expand section|date=January 2015))

== Episodes ==
((Expand section|date=January 2015))

==Notes==
((reflist))

[[Category:1960 American television series debuts]]
[[Category:1985 American television series endings]]
[[Category:1960s American music television series]]
[[Category:1970s American music television series]]
[[Category:1980s American music television series]]
[[Category:Spanish-language television programming in the United States]]

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