Vallacar Transit Incorporated (VTI) is a Philippine transportation service under the umbrella of the Yanson Group of Bus Companies (YGBC), serving as its flagship subsidiary.
The bus company is a family-owned and managed business that has grown from a lone 14-seater jeepney plying a single route called Ceres Liner, to a conglomerate of transportation companies with a combined number of operating units of 838 transport vehicles as of January 2010, operating and serving in the Visayas, as well as the Zamboanga Peninsula in Mindanao. The company pioneered inter-modal services between Negros and Cebu.[3]
History
Dr. Ricardo Y. Yanson Sr. had a 14-seater jeepney that plied the routes in Bacolod and nearby towns in 1968.[4]
Ricardo was fond of experimenting with motor vehicles and had a penchant for automotive body works. He tried his hands and skills in assembling more jeepneys while his wife Olivia managed the warehouse and served as the collector of the daily “boundaries” from their drivers.
Olivia quit her nursing job at a rural health unit in Dumaguete to help her husband run the small business as ‘bodegera’ by day and ‘collector’ at night.
Vallacar was originally owned by the family of Ricardo. However, Vallacar grew because Ricardo was active then, buying second-hand trucks from Manila and rebuilding them as transport units for VTI.
In the 1970s, the Yanson couple diversified into a small bus line which plied the Bacolod-Valladolid-La Carlota route or Val-La-Car for short. It was named Ceres Liner, after Ricardo's younger sister.[5]
Ricardo died at the age of 86,[6] and left the leadership and management of Vallacar Transit, Incorporated and its conglomerate to his son, Leo Rey Yanson, with the guidance of his wife Olivia.[7]
A trail-blazer and visionary,[8] self-made transportation tycoon Ricardo and his wife Olivia built an empire from one vehicle to a conglomerate of bus companies and the largest in the Philippines.
Under Leo Rey Yanson's leadership
Vallacar Transit Inc. (VTI), the country's largest bus company, recently held its annual stockholders meeting at its principal office in Barangay Mansilingan, Bacolod. In the meeting, VTI disclosed that those reelected as members of its board of directors included Olivia V. Yanson, Leo Rey V. Yanson, Ginnette Y. Dumancas, Charles M. Dumancas, Anita G. Chua, Arvin John V. Villaruel and Daniel Nicolas Golez.[9][10]
Following the election of directors, the board held an organizational meeting where Leo Rey Yanson was reappointed as chairman of the board and president of VTI, while VTI co-founder Olivia V. Yanson was reappointed as corporate secretary and treasurer.[11][12]
With firm grip of control to the family's Bus Conglomerate,[13] Leo Rey Yanson, as president and chief executive officer of both Vallacar Transit Inc. (VTI) and Ceres Liner Travel and Tours Inc. (CLTTI), gave the assurance in a statement on Tuesday after presiding the latter's annual stockholders meeting at their principal office in Barangay Mansilingan here on Monday.[14][15]
Under Leo Rey Yanson's leadership, the Yanson Group of Bus Companies (YGBC) is currently composed of more than 4,800 buses, 18,000 employees providing public transportation to around 700,000 people daily in the Philippines.[16]
These are the subsidiary companies under the parent Yanson Group of Bus Companies (YGBC) owned by the Yanson family of Negros Occidental as of 2016 operating in Luzon, Visayas and Mindanao making it one of the biggest bus conglomerates in Southeast Asia.
Vallacar Transit Incorporated (VTI) / Ceres Liner Travel and Tours, Inc. (CLTTI)
Started in 1968, Vallacar Transit Incorporated is the first subsidiary of the Yanson Group of Bus Companies. It started with Ceres Liner which is named after the founder's younger sister. By 1980, Ceres Liner was covering the whole province of Negros.
The company was founded in 1968 by Ricardo B. Yanson (died October 25, 2015) and his wife, Olivia Villaflores Yanson, beginning with the purchase of one jeepney unit. This effort ultimately became a jeepney-assembly business. In the early 1970s, the market was flooded with Ford Fieras; the couple decided to diversify into a small bus line which plied the Bacolod-Valladolid-La Carlota route (hence, ValLaCar) and christened it as the Ceres Liner.[17]
In 2007, Ceres Liner's Iloilo base pioneered travel between Iloilo City and Metro Manila through the Western Nautical Highway. Proving to be profitable, Yanson Group expanded its Metro Manila operations and later established Ceres Transport in 2009.
In 2016, Ceres Liner bought around 70 bus franchises from D' Rough Riders Express. It then formed a new brand as Sugbo Transit which is named after the old name of Cebu, Sugbo. Currently, the said branding is under the management of Ceres Liner's Cebu Base.
On December 5, 2020, Vallacar Transit Inc. (VTI) reappoints Leo Rey Yanson as the chairman of the board and president during their firm's annual stockholders meeting at its principal office in Barangay Mansilingan, Bacolod. During their meeting, it was released that Olivia V. Yanson, Leo Rey V. Yanson, Ginnette Y. Dumancas, Charles M. Dumancas, Anita G. Chua, Arvin John V. Villaruel and Daniel Nicolas Golez were re-elected as members of VTI's board of directors.[18][19][20][21]
On January 5, 2021, CLTTI re-appointed Leo Rey V. Yanson as chairman of the board and President of CLTTI, while Olivia V. Yanson was re-appointed as CLTTI's Corporate Secretary and Treasurer.[22][23][24][25][26]
Bus brands under VTI:
Ceres Liner
Ceres Tours
Sugbo Transit
Sugbo Tours
Sugbo Urban
CIBUS
Rural Transit of Mindanao Incorporated / Bachelor Express Incorporated
Bachelor Tours
In 1981, the Yansons ventured to Mindanao. They bought out Fortune Express and Bachelor Express, both Cagayan de Oro-based bus companies in 1985, and formed Rural Transit of Mindanao. However, the formation of Rural Transit was divided from Bachelor Express when the former owners of Bachelor and Yanson Group agreed to retain the name Bachelor Express as one of the conditions of the contract of sale. Bachelor Express then retained the name Bachelor Express.
In 2005, they bought out Lilian Express Inc. and sister company Mary May Express, its fiercest business rival, and became the dominant transit company in the island of Mindanao. This expanded their operations to the whole Western Mindanao, making Rural Transit as the predominant transport operator in the Mindanao Region.
Rural Tours with its new livery
Bus Brands under Rural Transit Mindanao Incorporated / Bachelor Express Incorporated:
Rural Transit
Rural Tours
Bachelor Express
Bachelor Tours
Ceres Transport Incorporated (CTI) / Gold Star Bus Transit Incorporated
In 2007, Ceres Liner's Iloilo base pioneered travel between Iloilo City and Metro Manila through the Western Nautical Highway. Proving to be profitable, Yanson Group expanded its Metro Manila operations and established Ceres Transport in 2009, being based in Batangas City. It enabled bus services encompassing Cubao, Batangas City, Mindoro, Aklan, Antique Iloilo, Bacolod and Dumaguete.
In 2012, Ceres Transport Inc. bought out a franchise of Gold Star Bus Company and allowed it to operate its Batangas-Cubao and Batangas-Alabang routes. Later on, Yanson Group decided to create its own subsidiary as Gold Star Bus Transit Incorporated, making it apart from the Ceres Transport Inc
Bus brand under this company:
Ceres Transport
Gold Star
Southern Star Bus Transit Incorporated
In 2011, the conglomerate bought out St. Jude Transportation Company, a bus line based in Bohol, and renamed it Southern Star. Primarily, it was operated under the management of Vallacar Transit Incorporated. Later on, Southern Star formed its own subsidiary as Southern Star Bus Transit Incorporated.
Mindanao Star started in January 2015 when Bachelor Express bought out Weena Express and sister company People's Transport Corporation. It then formed a new subsidiary as Mindanao Star Bus Transport Incorporated, making them apart from the management of Bachelor Express. It opened opportunity for Yanson Group to serve the Davao City – Cotabato City route, which they cannot penetrate for decades.
In October 2015, Mindanao Star bought Holiday Bus, the bus line of Davao Holiday Transport Services Inc., It made them to expand their operations for Davao City – General Santos City, and General Santos City – Koronadal City route.
The stockholders of Mindanao Star Bus Transport, Inc., a sister company of Vallacar Transit Inc., the country's largest bus transport company, re-appointed Leo Rey Yanson as president.[27]
Mindanao Star Bus Transport Inc. is part of the Yanson Group of Bus Companies which operate all throughout the Philippines including in the cities of Bacolod, Iloilo, Dumaguete, Cebu, Cagayan De Oro, Butuan, Davao, Pagadian, Dipolog, Bohol and Batangas.[28]
Bus brands under this company:
Island City Express
Mindanao Star
VTI Brands
Ceres Liner was the first branding under Vallacar Transit Incorporated which was named after the youngest sister of the founder, Ricardo Yanson Sr. As their operations expanded, several brands are added with different functions and area of operations.
Brand
Function / Description
Ceres Liner
The bus brand for non air-conditioned or ordinary fare buses of Vallacar Transit Incorporated.
Ceres Tours
The bus brand for air-conditioned buses of Vallacar Transit Incorporated.
Cebu Interim Bus System (CIBUS)
The bus brand for buses that ply intercity Cebu routes, and is co-operated by Vallacar Transit Incorporated and the Cebu City government.
Sugbo Transit
A newly formed bus brand after the sellout of D'Rough Riders Express in Cebu City.
Sugbo Tours
The bus brand for city buses that ply metropolitan Cebu routes and is operated by Sugbo Transit Express Inc.
Sugbo Urban
The bus brand for buses that ply Cebu to Siquijor route and is operated by Sugbo Transit Express Inc.
Vallacar Transit Incorporated – Transport Engineering and Bus Body Assembly Plant (VTI-TEBBAP)
The coachbuilding division of Yanson Group of Bus Companies. Although the division serves for the whole YGBC Bus Companies, the management and supervision is under the name of Vallacar Transit Incorporated
Bases
A Ceres Tours while embarking passengers.
Their subsidiaries are sub-divided by bases. These are based on their area of their operation, and their base number shall be the prefix number for their bus fleets. Yanson Group started this practice in 2005 after they bought out Lilian Express Inc., and felt that re-organizing their company is needed.
There are four bases under Vallacar Transit Incorporated:
Rizal Ave. Ext., Cebu City And Ouano Ave., Mandaue City
Ceres Liner, Ceres Tours, Sugbo Transit, CIBUS, and Sugbo Urban
Destinations
Since the re-organization of Yanson Group of Bus Companies in 2005, Vallacar Transit Inc. is sub-divided into bases in which has different areas of service and destinations.
The Bacolod Base is located at Masilingan, Bacolod with its terminal hub at Ceres Bus Liner North Terminal, Mandalagan, Bacolod and at Bacolod South Terminal, Luzuriaga St, Bacolod. It is also the main base for Vallacar Transit Incorporated. The base is assigned as Base 5 of Yanson Group of Bus Companies. Their routes are from Bacolod to the rest of the Negros Island Region, Cebu and Zamboanga City.
Bacolod – Zamboanga City via Kabankalan City/Mabinay/Dumaguete/Dipolog/Ipil/Dapitan
Iloilo Base
Iloilo Base is located at Jaro, Iloilo City with three terminal hubs at the new Ceres Terminal, Brgy. Balantang, Jaro, Iloilo City, Iloilo – Antique Bus Terminal at San Pedro St, Molo, Iloilo City and Festive Walk Transport Terminal, Iloilo Business Park, Mandurriao, Iloilo City. The base is assigned as Base 6 of Yanson Group of Bus Companies. Their routes are from the cities of Iloilo and Roxas to the rest of Western Visayas.
Northern lines: From Ceres Terminal, Jaro, Iloilo City
Roxas City – Balasan via President Roxas, Pilar & V.V.
Dumaguete Base
Dumaguete Base is located at Calindagan Road, Dumaguete with its own terminal hub at the same location. The base is assigned as Base 7 of Yanson Group of Bus Companies. Their routes are from Dumaguete to the rest of the Negros Island Region, Cebu and Zamboanga City.
Dumaguete - Zamboanga City via Dapitan City/Dipolog City/Ipil
Dumaguete - Caticlan via Bacolod & Mabinay
Dumaguete - Kalumboyan via Bayawan
"Sleeping" or last trips from Dumaguete will spend the night on their respective bus stops such as Dumaguete to Tanjay, Bindoy, Ayungon, Tayasan and Jimalalud.
Cebu IT Park – Consolacion via Banilad/Talamban/Tintay Public Market/Cabancalan/Jagobiao
Cebu IT Park – Danao via Mabolo/Maguikay/Consolacion/Liloan/Compostela
Cebu IT Park – Mactan Newtown (Lapu-Lapu City) via Banilad/Cabangcalan/Parkmall/Pacific Mall/Marina Mall/MEPZ 1/MCIA (Operated by Sugbo Transit)
Il Corso – Cebu IT Park via SM Seaside/N. Bacalso/Fuente Osmeña/Ayala (Operated by CIBUS)
Parkmall (Mandaue City) – Tintay Public Market (Talamban, Cebu City) via Cabancalan/Maguikay/Guizo/Mantuyong/Centro/Ibabao/Pacific Mall/Basak/Canduman (Modern jeepney type)
Fleet
Vallacar Transit Incorporated has several units from Chinese brand buses. Some of their fleets are also provided by their parent company's coach building division, Vallacar Transit Incorporated – Transport Engineering and Bus Body Assembly Plant (VTI-TEBBAP).
Airconditioned Units
Viking (Built in-house, exclusive, 11 generations so far.)
Yanson Legacy I (Prototype, Rare)
Yanson Legacy II (Built in-house, exclusive)
Yutong ZK6858H
Yutong ZK6827H/HYG
Yutong ZK6876H/HYG
Yutong ZK6119HYG
Yutong ZK6127H
Yutong ZK6107HA
Yutong ZK6127HYG
Yutong ZK6128HGE Lowfloor
King Long XMQ6111Y
King Long XMQ6119T
King Long XMQ6119T with modified fascia (Yanson ViKing 10th Generation/ 8th Generation)
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