Vax |
| Founder | Alan Brazier |
|---|
Area served | |
|---|
Vax UK Ltd is a British based brand that manufactures electrical goods and cleaning products in the floor-care and air treatment sectors, and which has its headquarters in the United Kingdom. The brand is owned by a company called TTI Co. Ltd Group, which is based in Hong Kong. Vax UK Ltd has its main headquarters and R&D centre located in the city centre of Birmingham, West Midlands and a service, warehouse and depot operation in the village of Hampton Lovett, near Droitwich, Worcestershire.[1][2] Vax branded machines are manufactured in China. Vax employs over 400 staff across its Birmingham and Droitwich sites in the UK.[3]
History
Vax UK Ltd was founded in December 1977 by Alan Brazier, who had prior experience in the field of industrial carpet cleaning. Brazier developed a prototype of a machine suitable for a household but capable of washing carpets and handling accident spillages or flooding. In 1979, Vax launched an "orange tub" multi-functional floor-care machine to fulfil this purpose and initially engaged with consumers by door-to-door sales of the device.[citation needed] This product was a world first.[4]
Trademark conflict with DEC and advertising slogan
Although Digital Equipment Corporation's VAX minicomputer was introduced October 25, 1977[5] and Vax UK Ltd was formed months later, DEC (for a while) still had a trademark problem.[6]
In 1986-87 and some later advertisements, the company adopted the slogan, "Nothing sucks like a Vax!" This echoed its competitor's slogan from the 1960s, "Nothing sucks like Electrolux". Playing on the double meaning of the word "sucks", the slogan "Nothing sucks like a VAX!" was used by critics of the VAX computer and complex instruction set computers in general.[7]
Vax products were first offered for sale by high-street retailers in 1982, and the 111 Orange Tub model went on to become a top-selling vacuum cleaning product.[8]
James Dyson and beyond
In June 1990 Vax contracted James Dyson to produce an upright vacuum cleaner aimed at the British market. This deal involved a £75,000 licence. By July 1991, he had left the company to produce this product independently.[9]
In July 2010, Dyson attempted to bring legal action against Vax, over its Mach Zen vacuum cleaner, in the High Court for infringement of design patents.[10] However, in 2011 the UK Court of Appeal rejected this claim.[11]
In 2011, Student Placement Engineer Jake Tyler developed Vax ev, a working prototype of the world's first cardboard vacuum cleaner.[12] This product was featured across a number of tech and environmental online editorials including Gizmag[13] and TreeHugger,[14] and on the BBC Television series Bang Goes the Theory.[15] The cleaner is referenced as a key point in the history of Vacuum Cleaner development by the Best Cordless Vacuum Guide.[16]
In 2014 Vax diversified its product range from vacuums, carpet washers and steam cleaners to include pressure washers, air purifiers and de-humidifiers.[3][17]
