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((short description|American furniture retailer))
'''Vermont Woods Studios''' (VWS) is a retailer of [[Vermont]]-manufactured wood furniture, established in 2005.<ref name="Life" /><ref name="USA"/> The company markets and sells products online and from a showroom in [[Vernon, Vermont]].<ref name="Faher"/>

==Business==
VWS sells furniture from several independent Vermont woodworking businesses, as well as from larger wholesale companies.<ref name=Schumake>((cite web | last=Schumake | first=Matt | title=Mass Appeal for Master Craftsmen: Vermont Woods Studios | website=Woodworking Network | date=Jul 5, 2014 | url=http://www.woodworkingnetwork.com/custom-woodworking/cabinet-making-case-studies/Mass-Appeal-for-Master-Craftsmen-in-Vermont-265907451.html | accessdate=Jul 5, 2016))</ref> The company seeks to promote Vermont's custom furniture industry by unifying marketing efforts for its producers.<ref name="Schumake" /> In a 2014 ''[[Vermont Life]]'' article, Steve Holman, a furniture maker from [[Dorset, Vermont]], noted that Vermont's isolation from large markets represents a major business challenge, and that small producers rarely have time to manage their online presence adequately.<ref name="Life">((cite journal |last=Anderson |first=Bill | title=The Ideal Setting | work=Vermont Life|page=42| date=Autumn 2014 | url=http://www.vermontlifedigital.com/vermontlife/autumn_2014?pg=44&lm=1412258764000 | archive-url=https://web.archive.org/web/20160812080302/http://www.vermontlifedigital.com/vermontlife/autumn_2014?pg=44&lm=1412258764000 | url-status=dead | archive-date=2016-08-12 | accessdate=Jul 5, 2016))</ref> The company sells products under two models: it connects custom furniture makers with customers in exchange for a referral fee, and it directly retails furniture from wholesale producers.<ref name="Sampson">((cite web |last=Sampson |first=William | title=Innovator: Peggy Farabaugh | website=FDMC Digital | url=http://www.fdmcdigital.com/article-details/articleid/8030/title/innovator-peggy-farabaugh.aspx |date=July 2010 | accessdate=6 July 2016))</ref>

The company was established in 2005 by Peggy Farabaugh and her husband Ken, after Farabaugh lost her position at [[Tulane University]] in the aftermath of flooding caused by [[Hurricane Katrina]].<ref name="Connection" /><ref name="USA">((cite news|last=Patel|first=Nina|url=https://www.usatoday.com/story/money/business/2013/04/14/made-in-usa-furniture/2078661/|title=Furniture makers show 'made in the USA' pride|work=USA Today|date=March 14, 2013|accessdate=July 1, 2016))</ref> Farabaugh drew up the business plan for a $20,000 grant competition; she did not win, but implemented the plan nonetheless.<ref name="DMN">((cite web |last=Todé|first=Chantal | title=New Web Site Sees Light Through the Trees | website=DMN | date=Jun 2, 2006 | url=http://www.dmnews.com/multichannel-marketing/new-web-site-sees-light-through-the-trees/article/91406/ | accessdate=Jul 5, 2016))</ref> The company took in approximately $800,000 in sales in 2010,<ref name="WSJ">((cite web | last=Maltby | first=Emily | title=Entrepreneurs Mixed on Small-Business Bill | website=Wall Street Journal | date=Sep 22, 2010 | url=https://www.wsj.com/articles/SB10001424052748703860104575508333443385658 | accessdate=Jul 5, 2016))</ref> and grew by 35% between 2012 and 2014.<ref name="Life" />

The company's Vernon showroom is located in a circa 1790 farmhouse and former ski lodge, and features artworks from Vermont artists.<ref name="Life" /> The building's renovation used primarily local materials, and was financed in part through a $100,000 grant from Vermont's Working Lands Enterprise Fund.<ref name="Life" /><ref name="Faher">((cite journal | last=Faher|first=Mike|url=http://www.reformer.com/localnews/ci_24478962/vernon-business-creates-rsquo-welcome-center-rsquo-historic|title=Vernon business creates 'welcome center' in historic home|work=Brattleboro Reformer|date=November 8, 2013|accessdate=July 5, 2016))</ref> The showroom features large windows looking out onto a forest, intended to reflect the company's emphasis on using locally sourced wood.<ref name="Schumake" /><ref name="Faher" />

==Social responsibility==
VWS was a founding member of the Sustainable Furniture Council, whose members seek to minimize the environmental impact of their products.<ref>((cite web | last=Floyd | first=Harry | title=10 Best Places To Find Eco-Friendly Furniture When You’re Trying To Be Green | website=Thought Catalog | date=May 18, 2015 | url=http://thoughtcatalog.com/jane-hurst/2015/05/10-best-places-to-find-eco-friendly-furniture-when-youre-trying-to-be-green/ | accessdate=Jul 5, 2016))</ref> In keeping with Farabaugh's advocacy for [[rainforest conservation]], the company's products are made with wood sourced from Vermont or neighboring states rather than internationally.<ref name="Connection">((cite web | last=Chiaravallo  | first= Anthony | title=Peggy Farabaugh, Founder Vermont Woods Studios | website=Conscious Connection Magazine | date=Jun 14, 2013 | url=http://www.consciousconnectionmagazine.com/2013/06/peggy-farabaugh-vermont-woods-studios-green-furniture/ | accessdate=Jul 5, 2016))</ref>

Farabaugh has helped to plant trees in Central and South America.<ref name=huff>((cite news|url=http://www.huffingtonpost.com/laura-dunn/women-in-business-qa-pegg_b_7946530.html|title=Women in Business Q&A: Peggy Farabaugh, Owner and Operator, Vermont Woods Studios|first=Laura|last=Dunn|work=Huffington Post|date=August 6, 2015|accessdate=July 1, 2015))</ref> In 2016, the company partnered with the Mexican nonprofit Forests for Monarchs for an educational tour of New England encouraging residents to plant [[milkweed]] to aid in butterfly conservation.<ref name="Shaw">((cite web | last=Shaw | first=Maddi | title=Monarch Butterflies get some local help | website=Brattleboro Reformer | date=Jun 24, 2016 | url=http://www.reformer.com/ci_30054481/monarch-butterflies-get-some-local-help | accessdate=Jul 5, 2016))</ref>

The company's challenge to its employees to purchase only American-made holiday gifts was the subject of a 2011 segment on [[American Broadcasting Company|ABC]]'s "Made in America" program.<ref>((cite web |last=Stilts |first=Josh | title=The power of consumers | website=Brattleboro Reformer | date=23 November 2011 | url=http://www.reformer.com/ci_19395721? | accessdate=6 July 2016))</ref>

==Lawsuit== 
In 2012, Farabaugh inadvertently used a photograph whose [[copyright]] she did not own in the course of a business transaction. In what Mitch Stoltz of the [[Electronic Frontier Foundation]] called a "bullying tactic", the copyright owner then sued the company for $150,000 in damages. The lawsuit was dropped, and then refiled, in 2014,<ref>((cite web | last=Audette | first=Bob | title=Copyright lawsuit against Vermont Woods Studios dropped, refiled | website=VTDigger | date=Aug 4, 2014 | url=http://vtdigger.org/2014/08/04/copyright-lawsuit-vermont-woods-studios-dropped-refiled/ | accessdate=Jul 5, 2016))</ref> and settled out of court in July 2015.<ref name="Audette 2015">((cite news |last=Audette |first=Robert  | title=Vermont company settles suit with 'copyright troll' | website=The Brattleboro Reformer | date=Sep 18, 2015 | url=http://www.reformer.com/stories/vermont-company-settles-suit-with-copyright-troll,301393 | access-date=Jul 30, 2017))</ref>

==References==
((Reflist))
* Lerner, Benjamin (Feb 6, 2022). [https://www.vtmag.com/post/natural-beauty "Natural Beauty"], Vermont Magazine. Retrieved March 22, 2022.

==External links==
* ((official website|vermontwoodsstudios.com))

[[Category:Furniture companies of the United States]]
[[Category:2005 establishments in Vermont]]

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