Industry | Email marketing, Email service provider (marketing), Social Media Marketing, SaaS |
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Founded | St Petersburg, Florida, U.S. (2001 ) |
Founder | Janine Popick |
Headquarters | 111 2nd Ave Ne - Suite 1500 , St Petersburg, Florida |
Area served | Worldwide |
Key people | Andy Mentges (Entrepreneur, CEO) Jason Beyke(COO) |
Website | VerticalResponse.com |
VerticalResponse, Inc. is an American company providing software for sending email marketing, online surveys and direct mail for direct marketing campaigns.[1][2][3][4][5][6][7][8] VerticalResponse's market research has been quoted by multiple media outlets, including The Miami Herald, Associated Press, Bloomberg Businessweek and Forbes.[3][9][10][11][12][13][14][15]
Janine Popick launched Vertical Response in 2001 after spearheading direct and Internet marketing programs for brands including NBC Internet; XOOM.com; Claris Corp., a wholly owned subsidiary of Apple Inc.; and Symantec Corporation.[16][17] The company secured $1.4 million from 18 angel investors in its first four years of existence.[16] It turned its first profit in 2005.[16]
In late 2011, VerticalResponse acquired privately held Roost, a social media marketing technology company which provides an online tool for managing social networking marketing campaigns.[1][2][18][19][20]
In 2013, VerticalResponse was acquired by Deluxe Corporation.[21][22][23]