The US$3 billion project, at 75 acres (0.30 km2), is just north of the West End Historic District of downtown Dallas. When it is finished, the project will contain more than 4,000 residences and 4,000,000 square feet (370,000 m2) of office and retail space.
History
Victory Park was developed by Ross Perot, Jr., son of billionaire tycoon Ross Perot, who was a majority owner of the Dallas MavericksNBA basketball team. Perot envisioned Victory Park as an "urban lifestyle destination." Anchored by the American Airlines Center, home of the Mavericks, the entire development was planned at a very detailed level by its developers.[1]
The development has been criticized as being a "collection of imposing hyper-modern monumental structures, high-end chain stores, enormous video screens, expensive restaurants, a sports arena and tons of parking, completely isolated from the rest of the city by a pair of freeways . . . like the schizophrenic dream of some power-hungry capitalist technocrat."[1] However, other journalists have countered this criticism of New Urbanist principles, citing that developments like Victory Park build on a classic, centuries old formula and "are not a quick fix but the slow weaving together of smart, sometimes big, often small, urban solutions" to create viable and enduring community destinations.[2]
Tenants
Current tenants
Maverick Excitement (2006) by R. Vojir featuring the American Airlines Center and W Dallas Victory Hotel and Residences
The American Airlines Center: Home of the Dallas Mavericks and Dallas Stars, was the first tenant located in Victory Park. The facility opened in July 2001.
One Victory Park: A large office building across the street from the American Airlines Center and the W Hotel; houses the Dallas office of Big 4 accounting firm Ernst & Young, corporate headquarters for PlainsCapital Bank, and the Dallas offices of Haynes and Boone. The buildings ground level features a 9,600 sq ft (890 m2). Balducci's, a luxury gourmet grocer, Lucy Boutique and a Starbucks. This building features an environmentally friendly underfloor air system. Conditioned air for the occupants is provided by raised floor custom air handling units located in the tenant space that delivers 62 degree air into a raised access floor plenum. This underfloor air system provides users with the ability to control their own space temperature as well as improving the ventilation effectiveness. When building churn occurs, workstation moves can be performed easier with lower cost and less product waste.
WFAA-TV, which had occupied a "window-on-the-world" studio in the Plaza Towers since 2007, left Victory Park in 2021 for an updated studio at the station's headquarters on Young Street.[3]
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